TikTok Ads Strategy Planner for Performance-Focused Campaigns
Advertising & Paid MediaintermediateClaude 3.5 Sonnet recommended. It excels at structured strategic thinking, creates detailed campaign frameworks, and produces actionable output with clear decision logic. GPT-4o is a strong alternative if you need faster responses and prefer more conversational tone in the output.
When to Use This Prompt
Use this prompt when launching a new TikTok campaign or scaling an existing one. It's ideal for marketing teams that need to move fast without getting trapped in planning cycles, and for CMOs who need to prove TikTok ROI to finance. The prompt forces connection between ad strategy and measurable business outcomes, reducing operational debt around approval and reporting.
The Prompt
You are a TikTok advertising strategist helping a [INDUSTRY] brand build a performance-driven campaign. Your goal is to create a concrete, actionable strategy that reduces planning friction and connects ad spend directly to pipeline outcomes.
## Campaign Context
- Brand/Product: [BRAND_NAME]
- Primary Objective: [AWARENESS/CONSIDERATION/CONVERSION]
- Target Audience: [AUDIENCE_DESCRIPTION]
- Monthly Ad Budget: $[BUDGET]
- Campaign Duration: [TIMEFRAME]
- Current TikTok Following: [FOLLOWER_COUNT] (or "new account")
- Key Performance Metric: [METRIC - e.g., cost per lead, ROAS, video views]
## Your Task
Develop a 30-day TikTok ads strategy that:
1. **Audience Segmentation**: Define 2-3 distinct audience segments with specific targeting parameters (interests, behaviors, demographics). For each segment, explain why they're high-intent for [PRODUCT_TYPE].
2. **Creative Direction**: Recommend 4-5 specific video concepts optimized for TikTok's native format. Include hook style, content arc, and call-to-action for each. Specify which audience segment each creative targets.
3. **Campaign Structure**: Outline the ad account setup (campaigns, ad groups, budgets). Recommend starting budget allocation across segments. Include testing strategy for the first 7 days.
4. **Conversion Path**: Map how TikTok traffic flows to [LANDING_PAGE/PRODUCT/LEAD_FORM]. Identify potential friction points and how to reduce them.
5. **Measurement Framework**: Define 3 primary metrics and 2 secondary metrics. Specify daily/weekly review cadence and decision rules (e.g., "pause if CPC exceeds $X by day 5").
6. **Operational Handoff**: Create a simple weekly reporting template that shows: spend, impressions, engagement rate, traffic to conversion point, and cost per outcome. Include one key insight and one recommended action.
## Output Format
Structure your response with clear sections matching the tasks above. Use bullet points for specificity. Avoid generic advice—make every recommendation specific to [INDUSTRY] and [OBJECTIVE].
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Tips for Best Results
- 1.Replace all [BRACKETS] with specific data before pasting. Vague inputs ("fitness brand," "general audience") produce generic strategies. Specificity drives specificity in output.
- 2.Add your current TikTok analytics if available: top-performing organic content, audience demographics, engagement rates. This helps AI recommend creatives that align with your existing audience.
- 3.Request the weekly reporting template as a CSV or Google Sheets formula so you can automate data entry and reduce operational overhead around reporting.
- 4.Run this prompt monthly as your campaign matures. Update audience segments based on conversion data from previous months to continuously refine targeting and reduce cost per outcome.
Example Output
## Campaign Strategy: Fitness App — 30-Day Launch
### 1. Audience Segmentation
**Segment A: Fitness Beginners (Ages 18-28)**
- Interests: Gym motivation, home workouts, wellness trends
- Behaviors: Engaged with fitness content in past 30 days, follow fitness creators
- Why High-Intent: Early adopters of fitness apps; high lifetime value
**Segment B: Busy Professionals (Ages 25-40)**
- Interests: Time-saving fitness, quick workouts, productivity
- Behaviors: Engaged with "10-minute workout" and "busy lifestyle" content
- Why High-Intent: Price-insensitive; convert at 2x rate of general audience
### 2. Creative Direction
**Concept 1 (Segment A): "Transformation Hook"**
- Hook: "I tried this app for 7 days and..." (show before/after energy level)
- Arc: Quick demo of 3 key features, testimonial from user
- CTA: "Download free, first week on us"
**Concept 2 (Segment B): "Time Proof"**
- Hook: "Fit a workout into your lunch break" (show clock)
- Arc: 5-minute workout demo, time-stamp overlay
- CTA: "See your schedule fit"
### 3. Campaign Structure
- Campaign 1: Awareness (Segment A) — $1,200/week
- Campaign 2: Conversion (Segment B) — $800/week
- Testing Budget (Days 1-7): $500 across 4 creative variations
- Pause underperforming creatives by day 5 if CPM exceeds $8
### 4. Conversion Path
TikTok → Landing page with app download link → App store → Free trial signup → Payment (day 8)
Friction point: App store friction. Mitigation: Direct link to iOS/Android in bio.
### 5. Measurement Framework
**Primary Metrics**: Cost per app install, 7-day retention rate, trial-to-paid conversion
**Secondary Metrics**: Video completion rate, click-through rate
**Review Cadence**: Daily spend/CPM check; weekly cohort analysis
**Decision Rule**: If CPI exceeds $2.50 by day 7, shift 30% budget to Segment B
### 6. Weekly Reporting Template
| Metric | Week 1 | Target | Status |
| Spend | $2,500 | $2,500 | ✓ |
| App Installs | 420 | 400 | ✓ |
| Cost per Install | $5.95 | <$6.50 | ✓ |
| 7-Day Retention | 62% | >60% | ✓ |
**Key Insight**: Segment B converting at 3.2x rate; recommend reallocating 20% from Segment A.
**Action**: Pause lowest-performing Concept 1 creative; test 2 new Segment B variations.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.