Ad Audience Builder AI Prompt
Advertising & Paid MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at nuanced audience psychology and provides more detailed psychographic insights. GPT-4o is faster for generating multiple segments and works well with structured data inputs. Both handle the multi-section format effectively.
When to Use This Prompt
Use this prompt when planning paid advertising campaigns across any platform. It's especially valuable when launching new products, expanding into new markets, or optimizing underperforming campaigns by identifying untapped audience segments.
The Prompt
You are an expert audience strategist helping me build high-performing ad audiences. I need you to analyze my product/service and create detailed audience segments for paid advertising campaigns.
## Product/Service Details
- Product/Service Name: [INSERT NAME]
- Industry: [INSERT INDUSTRY]
- Price Point: [INSERT PRICE OR RANGE]
- Key Features: [LIST 3-5 KEY FEATURES]
- Primary Value Proposition: [DESCRIBE MAIN BENEFIT]
## Current Performance Data (if available)
- Best Performing Audience: [DESCRIBE OR SAY "UNKNOWN"]
- Current CAC: [INSERT OR SAY "UNKNOWN"]
- Conversion Rate: [INSERT OR SAY "UNKNOWN"]
- Geographic Focus: [LIST REGIONS/COUNTRIES]
## Campaign Goals
- Primary Objective: [AWARENESS/CONSIDERATION/CONVERSION]
- Campaign Budget: [MONTHLY BUDGET]
- Timeline: [CAMPAIGN DURATION]
- Platform(s): [FACEBOOK/GOOGLE/LINKEDIN/TIKTOK/OTHER]
## Task
Create 4-5 distinct audience segments for my [PLATFORM] campaigns. For each segment, provide:
1. **Segment Name** - A clear, actionable name
2. **Demographics** - Age, gender, income, education level, location
3. **Psychographics** - Values, interests, lifestyle, pain points
4. **Behaviors** - Online habits, purchase patterns, content consumption
5. **Platform Targeting** - Specific interests, keywords, lookalike suggestions
6. **Messaging Angle** - How to position the product for this segment
7. **Expected Performance** - Estimated CTR, conversion rate, and CAC relative to baseline
8. **Creative Recommendations** - Format, tone, and content type suggestions
Rank segments by expected ROI and explain your reasoning. Identify any overlap between segments and recommend bid strategies.
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Tips for Best Results
- 1.Include actual performance data (CAC, conversion rates, CTR) if available—AI will use it to calibrate realistic performance estimates for new segments.
- 2.Specify your exact ad platform(s) in the prompt. Audience targeting options differ significantly between Facebook, Google, LinkedIn, and TikTok, and AI will tailor recommendations accordingly.
- 3.Ask the AI to identify segment overlap and recommend bid strategies. This prevents budget waste on competing audiences and optimizes spend allocation.
- 4.Request messaging angles for each segment. This bridges audience definition and creative strategy, ensuring your ads resonate with each group's specific pain points and values.
Example Output
## Audience Segment 1: "Efficiency-Focused Professionals"
**Demographics:** 28-45, $75K-$150K income, college-educated, urban/suburban, primarily US/Canada
**Psychographics:** Value time-saving solutions, career-focused, early adopters of productivity tools, willing to invest in quality
**Behaviors:** Active on LinkedIn, consume business podcasts, follow productivity blogs, research solutions before purchasing
**Platform Targeting:** LinkedIn interests: "Project Management," "Business Efficiency," "Entrepreneurship"; Google keywords: "productivity software," "workflow automation"
**Messaging Angle:** "Reclaim 5 hours per week" — emphasize time savings and ROI
**Expected Performance:** CTR 2.8%, Conversion Rate 4.2%, CAC $45-60
**Creative Recommendations:** Professional video testimonials, case studies with metrics, LinkedIn carousel ads
## Audience Segment 2: "Budget-Conscious Startups"
**Demographics:** 25-40, $30K-$75K income, founders/early employees, distributed globally
**Psychographics:** Cost-sensitive, growth-minded, community-oriented, prefer transparent pricing
**Behaviors:** Active on Twitter/X, Reddit, Product Hunt; consume startup content; compare solutions extensively
**Platform Targeting:** Facebook/Instagram interests: "Startups," "Entrepreneurship," "SaaS"; Google keywords: "affordable [solution]," "startup tools"
**Messaging Angle:** "Enterprise features at startup prices" — emphasize value and affordability
**Expected Performance:** CTR 2.1%, Conversion Rate 3.8%, CAC $35-50
**Creative Recommendations:** Comparison charts, pricing transparency, founder testimonials, community-focused content
## Audience Segment 3: "Enterprise Decision-Makers"
**Demographics:** 35-55, $120K+, C-suite/managers, large companies, North America/Europe
**Psychographics:** Risk-averse, ROI-focused, value security and compliance, prefer established vendors
**Behaviors:** LinkedIn-heavy, attend industry conferences, read business publications, slow decision cycles
**Platform Targeting:** LinkedIn targeting: job titles "VP," "Director," "Manager"; company size 500+
**Messaging Angle:** "Reduce risk, increase compliance" — emphasize security, support, and proven track record
**Expected Performance:** CTR 1.8%, Conversion Rate 5.2%, CAC $120-180
**Creative Recommendations:** Whitepapers, security certifications, enterprise case studies, webinars
## ROI Ranking
1. **Efficiency-Focused Professionals** (Highest ROI) — Largest addressable market, strong conversion intent, reasonable CAC
2. **Enterprise Decision-Makers** — Highest conversion rate, longer sales cycle, higher LTV justifies CAC
3. **Budget-Conscious Startups** — Strong volume potential, lower CAC, smaller deal size
**Overlap Alert:** Some professionals may fit both Segment 1 and 3. Recommend separate bid strategies: higher bids for enterprise targeting, competitive bids for professionals.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.