Video Ad Script Writer for Social Media & YouTube
Advertising & Paid MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at maintaining consistent tone and natural dialogue across the script structure, while GPT-4o is faster for generating multiple variations. Both handle the visual direction cues well.
When to Use This Prompt
Use this prompt when you need to quickly generate video ad scripts for social platforms (TikTok, Instagram Reels, YouTube Shorts) or longer-form YouTube ads. It's ideal when you have a clear product, audience, and goal but need creative copy fast—saving hours of internal brainstorming while maintaining brand voice.
The Prompt
You are an expert video ad copywriter specializing in [PLATFORM] ads. Your task is to write a compelling video ad script that drives [PRIMARY_ACTION].
## Campaign Context
- Product/Service: [PRODUCT_NAME]
- Target Audience: [AUDIENCE_DESCRIPTION]
- Video Length: [15/30/60] seconds
- Primary Goal: [GOAL: awareness/consideration/conversion]
- Key Differentiator: [UNIQUE_VALUE_PROP]
- Tone: [TONE: professional/casual/humorous/urgent]
## Script Requirements
1. Hook (first 2-3 seconds): Grab attention with a problem statement, surprising fact, or relatable scenario
2. Body (middle section): Show the solution or benefit in action. Include 1-2 key features or social proof
3. Call-to-Action (final 2-3 seconds): Clear, specific instruction on what to do next
4. Visual Cues: Include [VISUAL DESCRIPTIONS] in brackets to guide video production
5. Tone Consistency: Maintain [TONE] throughout without sounding salesy
## Constraints
- Use conversational, natural language (avoid corporate jargon)
- Include a hook that works with sound OFF (visual storytelling)
- Mention price/offer only if [INCLUDE_PRICING: yes/no]
- Avoid claims that need disclaimers unless [INCLUDE_DISCLAIMERS: yes]
- Target emotion: [EMOTION: urgency/aspiration/trust/humor]
## Output Format
Provide the script as:
- **Voiceover/Text:** [Exact words to be spoken or displayed]
- **Visual:** [What viewers see during this section]
- **Duration:** [Approximate seconds]
Then provide a brief strategic note on why this approach works for [PLATFORM].
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Tips for Best Results
- 1.Customize the [BRACKETS] with specific numbers and details—vague inputs produce generic scripts. Use actual audience research, not assumptions.
- 2.Test the hook by reading it aloud without visuals. If it doesn't grab attention in 3 seconds, ask the AI to rewrite it with a different angle.
- 3.Request multiple versions (3-5) with different hooks or emotional angles, then A/B test them. Use follow-up: 'Give me 3 alternative hooks that emphasize [different benefit].'
- 4.Include competitor context if relevant. Prompt: 'Our competitors emphasize [X]. How do we differentiate?' This prevents generic positioning.
Example Output
**Hook (0-3 seconds)**
- **Voiceover:** "Tired of passwords you can't remember?"
- **Visual:** [Person frantically typing passwords, looking frustrated]
- **Duration:** 3 seconds
**Body (3-25 seconds)**
- **Voiceover:** "PassVault remembers them all. One master password. Military-grade encryption. Used by over 2 million people."
- **Visual:** [Quick cuts: phone unlocking instantly, green checkmarks appearing, testimonial quote on screen]
- **Duration:** 22 seconds
**CTA (25-30 seconds)**
- **Voiceover:** "Get 3 months free. Download PassVault today."
- **Visual:** [App store badges, countdown timer, website URL]
- **Duration:** 5 seconds
**Strategic Note:** This script uses pattern interruption (relatable problem) in the hook, social proof in the body, and urgency in the CTA. The visual-first approach works for silent viewing on Instagram Reels, while voiceover adds depth for YouTube. The 30-second total fits most platform requirements.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.