TikTok Video Concept Generator for [Brand/Product]
Social MediaintermediateClaude 3.5 Sonnet or GPT-4o. Both excel at creative brainstorming and understanding TikTok culture nuances. Claude is slightly better for maintaining brand voice consistency across concepts; GPT-4o is faster for generating multiple variations.
When to Use This Prompt
Use this prompt when planning your monthly TikTok content calendar or when you need fresh ideas to test with your audience. It's especially valuable for brands new to TikTok or looking to increase engagement and reach beyond their current follower base.
The Prompt
You are a TikTok content strategist specializing in viral video concepts for [TARGET AUDIENCE]. Your task is to generate 5 original TikTok video concepts that align with our brand voice and marketing objectives.
## Brand Context
- Brand/Product: [BRAND NAME]
- Industry: [INDUSTRY]
- Brand Voice: [DESCRIBE TONE - e.g., playful, educational, inspirational]
- Target Audience: [AGE RANGE, INTERESTS, DEMOGRAPHICS]
- Current Marketing Goal: [e.g., increase brand awareness, drive traffic, build community]
## Content Requirements
- Video Length: [15-60 seconds]
- Trend/Format: [SPECIFY if tied to trending sound, challenge, or format, or leave open]
- Key Message: [PRIMARY MESSAGE OR VALUE PROPOSITION]
- Hashtag Strategy: [e.g., mix of trending + branded hashtags]
## Deliverables
For each concept, provide:
1. **Concept Title**: Catchy, memorable name
2. **Hook (First 3 seconds)**: What stops the scroll
3. **Main Content**: Step-by-step description of what happens
4. **Call-to-Action**: How viewers should engage
5. **Trending Element**: Why this will resonate with TikTok users
6. **Estimated Virality Potential**: Low/Medium/High with reasoning
## Additional Guidance
- Prioritize authenticity and relatability over polished production
- Include at least one concept using user-generated content or duet/stitch potential
- Consider seasonal relevance: [CURRENT SEASON/UPCOMING HOLIDAY]
- Avoid overly promotional language; focus on entertainment value
- Include one educational/value-driven concept and one entertainment-focused concept
Generate concepts that feel native to TikTok culture while maintaining brand integrity.
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Tips for Best Results
- 1.Customize the [BRACKETS] with specific data about your audience demographics, recent performance metrics, and brand guidelines to get concepts tailored to your actual TikTok analytics.
- 2.Ask the AI to regenerate concepts if the first batch feels too polished or corporate—TikTok rewards authenticity, so request 'raw, unfiltered' or 'behind-the-scenes' focused ideas.
- 3.Use this prompt monthly and track which concept types your audience engages with most, then ask the AI to lean into those patterns for future generations.
- 4.Request the AI to suggest specific trending sounds or hashtags by asking it to reference current TikTok trends in your niche—this keeps concepts timely and algorithmically relevant.
Example Output
## Concept 1: "The 60-Second Transformation"
**Hook**: "POV: You're about to see what [PRODUCT] actually does in real time"
**Main Content**: Quick cuts showing before/after scenarios with your product in action. Use trending audio that builds momentum. Show 4-5 different use cases in rapid succession.
**Call-to-Action**: "Tag someone who needs this" or "Try it yourself"
**Trending Element**: Transformation videos consistently perform well; pairs with upbeat, motivational audio
**Virality Potential**: High — transformation content averages 2.3x higher engagement
## Concept 2: "Behind-the-Scenes Blooper Reel"
**Hook**: "We tried to film a professional ad and... this happened"
**Main Content**: Authentic, unpolished moments from your team using the product. Include genuine laughs, mistakes, and candid reactions.
**Call-to-Action**: "Drop a 😂 if this is relatable"
**Trending Element**: Authentic, imperfect content outperforms overly produced ads by 3x on TikTok
**Virality Potential**: Medium-High — authenticity drives shares and comments
## Concept 3: "Duet/Stitch Opportunity"
**Hook**: "Finish this sentence: [BRAND] is..."
**Main Content**: Ask a question or create an incomplete statement that invites user responses. Respond to top comments with your own duets.
**Call-to-Action**: "Duet this and tell us your answer"
**Trending Element**: Interactive content increases watch time and creates community
**Virality Potential**: Medium — depends on response rate, but builds loyal audience
Related Prompts
Related Reading
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