Customer Research Toolkit

This collection equips you with AI-powered prompts to conduct deep customer research, uncover insights, and build buyer personas that drive strategy. From interview synthesis to competitive analysis and sentiment mapping, these prompts transform raw customer data into actionable intelligence that informs product development, messaging, and positioning. This toolkit is designed for CMOs, product marketers, and research leaders who need to understand their customers at scale without hiring expensive research agencies. Whether you're launching a new product, repositioning your brand, or optimizing your go-to-market strategy, these prompts help you extract meaning from interviews, surveys, and market data. Use these prompts sequentially to build a complete customer intelligence foundation: start with interview analysis, move into persona development, then apply those insights to competitive positioning and messaging strategy. Mastering customer research is career insurance—it's the skill that makes you indispensable because every strategic decision traces back to deep customer understanding.