AI-Powered SWOT Analysis Generator
Marketing StrategybeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at structured analysis and business reasoning. Claude is slightly better at nuanced competitive positioning; GPT-4o is faster for quick turnarounds.
When to Use This Prompt
Use this prompt when developing annual marketing strategies, preparing for strategic planning meetings, or evaluating your competitive position before launching new campaigns. It's particularly valuable when onboarding new marketing leaders who need a quick competitive overview or when pivoting your marketing approach.
The Prompt
Create a comprehensive SWOT analysis for [COMPANY/BRAND NAME] in the [INDUSTRY] sector.
Company Context:
- Company: [COMPANY NAME]
- Industry: [INDUSTRY]
- Target Market: [TARGET AUDIENCE]
- Primary Products/Services: [PRODUCTS/SERVICES]
- Company Size: [SMALL/MEDIUM/ENTERPRISE]
- Geographic Focus: [GEOGRAPHIC REGION]
Please structure the analysis with four clear sections:
## Strengths
Identify 5-7 internal competitive advantages, including brand reputation, unique capabilities, market position, technology, team expertise, or operational efficiencies.
## Weaknesses
List 5-7 internal limitations or areas for improvement, such as resource constraints, skill gaps, market presence gaps, or operational challenges.
## Opportunities
Outline 5-7 external growth possibilities, including market trends, emerging customer needs, technological advances, partnership potential, or market expansion.
## Threats
Identify 5-7 external risks and challenges, including competitive pressure, market shifts, regulatory changes, economic factors, or technological disruption.
For each item, provide a brief explanation (1-2 sentences) of why it matters for marketing strategy. Format the output as a clear, actionable document that a marketing team can immediately use for strategic planning.
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Tips for Best Results
- 1.Provide specific company details rather than generic information—the more context you give about your market position, products, and customers, the more targeted and actionable the analysis becomes.
- 2.Customize the number of items per section (5-7 is a starting point) based on your needs—some teams prefer deeper dives with 10+ items per category for comprehensive planning.
- 3.Use the output as a starting point, not a final document—have your leadership team review and add institutional knowledge that the AI may have missed about your specific market dynamics.
- 4.Run this quarterly or semi-annually to track how your competitive position evolves—compare outputs over time to identify emerging threats and capitalize on new opportunities before competitors do.
Example Output
# SWOT Analysis: TechFlow Solutions (SaaS)
## Strengths
- **Strong Brand Recognition**: TechFlow is recognized as an innovator in workflow automation, giving us credibility in enterprise sales conversations.
- **Proprietary Technology**: Our AI-powered workflow engine is 3 years ahead of competitors, creating a defensible moat.
- **Established Customer Base**: 500+ enterprise clients provide recurring revenue and case studies for new customer acquisition.
- **Expert Team**: Our product and engineering teams include former leaders from Salesforce and Microsoft.
- **Strategic Partnerships**: Integrations with Slack, Microsoft Teams, and Zapier expand our ecosystem reach.
## Weaknesses
- **Limited Brand Awareness**: Outside enterprise circles, brand recognition is low compared to competitors like Zapier.
- **High Customer Acquisition Cost**: Enterprise sales cycles require significant investment in account-based marketing.
- **Small Marketing Team**: Current team of 4 limits content production and campaign execution capacity.
- **Pricing Complexity**: Multi-tier pricing model confuses mid-market prospects during evaluation.
## Opportunities
- **Mid-Market Expansion**: Growing demand for workflow automation in companies with 100-1,000 employees.
- **Industry-Specific Solutions**: Vertical SaaS opportunity in healthcare, finance, and manufacturing workflows.
- **AI-Powered Features**: Expanding AI capabilities to offer predictive automation and intelligent process optimization.
- **Content Marketing**: Significant opportunity to establish thought leadership through workflow automation education.
- **Partner Channel**: Building reseller and integration partner programs to reach new markets.
## Threats
- **Increased Competition**: Zapier, Make, and Microsoft Power Automate are aggressively expanding features.
- **Economic Downturn**: Enterprise software budgets are tightening, extending sales cycles.
- **Talent Acquisition**: Competition for AI/ML engineers is driving up hiring costs.
- **Market Consolidation**: Larger platforms (Salesforce, HubSpot) are building native automation features.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.