Value Proposition Canvas Builder
Marketing StrategyintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured frameworks and nuanced customer psychology analysis. GPT-4o offers faster processing for iterative refinement. Both handle the multi-section format well.
When to Use This Prompt
Use this prompt when developing go-to-market strategy, refining product positioning, or preparing for customer discovery interviews. It's especially valuable when launching into new market segments or repositioning an existing product to address unmet customer needs.
The Prompt
Create a detailed Value Proposition Canvas for [PRODUCT/SERVICE NAME] targeting [TARGET CUSTOMER SEGMENT].
## Product/Service Overview
- Product/Service: [DESCRIBE BRIEFLY]
- Industry: [INDUSTRY]
- Current positioning: [HOW IT'S CURRENTLY POSITIONED]
- Key differentiators: [MAIN COMPETITIVE ADVANTAGES]
## Customer Segment Profile
- Target persona: [DESCRIBE IDEAL CUSTOMER]
- Industry/role: [CUSTOMER ROLE AND INDUSTRY]
- Company size: [COMPANY SIZE IF B2B]
- Key pain points: [LIST 3-5 MAIN PROBLEMS THEY FACE]
- Desired outcomes: [WHAT SUCCESS LOOKS LIKE FOR THEM]
- Current solutions: [WHAT THEY USE NOW]
## Canvas Development
Build a comprehensive Value Proposition Canvas with these sections:
1. **Customer Jobs**: What tasks are they trying to accomplish? What problems are they solving? What aspirations do they have?
2. **Customer Pains**: What frustrates them about current solutions? What obstacles prevent them from achieving their goals? What risks concern them?
3. **Customer Gains**: What outcomes would delight them? What would make their work easier? What metrics matter to them?
4. **Products & Services**: List the core offerings that address their needs.
5. **Pain Relievers**: How does [PRODUCT/SERVICE] specifically eliminate or reduce their pain points? Be concrete and specific.
6. **Gain Creators**: How does [PRODUCT/SERVICE] deliver the outcomes they desire? What new capabilities does it enable?
## Output Format
Present the canvas as a structured document with:
- Clear section headers
- Bullet points for each element
- Specific, measurable language (avoid generic claims)
- Direct connections showing how your value proposition addresses customer needs
- 2-3 key value propositions that emerge from the analysis
## Validation Questions
Include 3-4 critical questions to validate this canvas with actual customers.
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Tips for Best Results
- 1.Replace all [BRACKETS] with specific, detailed information about your actual product and customer. Vague inputs produce generic canvases; specificity drives actionable insights.
- 2.Ground pain points and gains in customer language and metrics they care about (time saved, revenue impact, error reduction) rather than product features.
- 3.Validate your canvas assumptions by testing 2-3 key questions with real customers before finalizing positioning or messaging.
- 4.Use the canvas output to identify gaps where your product doesn't fully address customer needs—these reveal product development or positioning opportunities.
Example Output
# Value Proposition Canvas: Project Management Software for Remote Engineering Teams
## Customer Jobs
- Coordinate distributed team workflows across time zones
- Track project progress and dependencies in real-time
- Maintain code quality and documentation standards
- Reduce context-switching between tools
- Onboard new team members quickly
## Customer Pains
- Scattered communication across Slack, email, and meetings
- Difficulty tracking who owns what and deadlines
- Asynchronous work creates information gaps
- Excessive status update meetings
- Tool fatigue from juggling 5+ platforms
## Customer Gains
- Single source of truth for project status
- Reduced meeting time by 40%
- Faster onboarding (days vs. weeks)
- Clear visibility into blockers and dependencies
- Improved code review efficiency
## Products & Services
- Integrated task management and timeline visualization
- Real-time collaboration features
- Automated status reporting
- API integrations with GitHub and Jira
- Mobile app for async updates
## Pain Relievers
- Consolidates 3-4 tools into one platform, eliminating context-switching
- Automated daily digests replace status meetings
- Visual dependency mapping prevents scheduling conflicts
- Slack integration keeps teams in their workflow
## Gain Creators
- Real-time progress tracking enables data-driven decisions
- Built-in code review workflows accelerate shipping
- Template library cuts onboarding time by 60%
- Async-first design supports distributed teams natively
## Key Value Propositions
1. Replace 4+ tools with one integrated platform designed for distributed engineering teams
2. Reduce status update overhead by 50% through automated reporting
3. Accelerate onboarding and reduce knowledge silos with centralized documentation
## Validation Questions
- How much time does your team currently spend in status meetings weekly?
- What's your biggest frustration with current project management tools?
- Would you switch platforms if it reduced tool switching by 70%?
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.