AI Brand Positioning Workshop Prompt
Marketing StrategyintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at strategic frameworks and nuanced competitive analysis. GPT-4o provides faster iteration if you need multiple positioning rounds. Both handle the multi-section structure well.
When to Use This Prompt
Use this prompt when your company is launching a rebrand, entering a new market segment, or needs to clarify positioning for a new product line. It's ideal for CMOs preparing for board-level strategy discussions or when your positioning feels generic compared to competitors.
The Prompt
You are a brand strategy consultant facilitating a positioning workshop. Help me develop a clear, differentiated brand position for [COMPANY NAME] in the [INDUSTRY] market.
## Current State Assessment
Provide a structured analysis based on this information:
- Company: [COMPANY NAME]
- Industry/Market: [INDUSTRY]
- Primary Products/Services: [PRODUCTS]
- Current Annual Revenue: [REVENUE]
- Target Customer Segment: [TARGET AUDIENCE]
- Key Competitors: [3-5 COMPETITOR NAMES]
## Workshop Framework
Guide me through these positioning elements:
### 1. Market Reality Check
Analyze the competitive landscape. Identify white space opportunities and crowded positioning territories. What positions are already owned by competitors?
### 2. Brand Essence Definition
Define the core of what makes [COMPANY NAME] different. Consider:
- Unique capabilities or assets
- Founder/company origin story elements
- Technology or methodology advantages
- Customer outcomes that matter most
### 3. Target Audience Clarity
Create a detailed profile of the primary decision-maker for [TARGET AUDIENCE]. What are their:
- Key business challenges?
- Decision criteria?
- Perception of current solutions?
- Unmet needs?
### 4. Positioning Statement Development
Craft 3 alternative positioning statements using this format:
"[COMPANY NAME] is the [CATEGORY] that [UNIQUE BENEFIT] for [TARGET AUDIENCE] who [KEY MOTIVATION]."
Each should emphasize different competitive advantages.
### 5. Proof Points & Differentiation
For each positioning option, identify:
- 3-4 proof points that validate the position
- How this differs from competitor positioning
- Potential messaging pillars that support it
### 6. Recommendation & Rationale
Recommend the strongest positioning based on:
- Market demand and size
- Company capability to deliver
- Defensibility against competitors
- Resonance with target audience
- Longevity (5+ year relevance)
Provide a 2-3 sentence rationale for the recommendation.
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Tips for Best Results
- 1.Replace all [BRACKETS] with specific, detailed information. Vague inputs produce generic positioning. Include actual competitor names and specific customer pain points you've heard directly.
- 2.Run this prompt three times with different emphasis areas: once focused on product differentiation, once on customer outcomes, once on market timing. Compare the positioning statements generated.
- 3.After getting initial recommendations, ask follow-up questions: 'What would make this positioning vulnerable to a well-funded competitor?' and 'How would we own this position in customer messaging for 3-5 years?'
- 4.Use the output as a workshop discussion guide with your leadership team. Share the three positioning options and have executives vote on which resonates, then refine based on their feedback and market knowledge.
Example Output
## Brand Positioning Workshop Analysis
### Market Reality Check
The SaaS project management space is heavily saturated with enterprise-focused solutions (Asana, Monday.com) and developer-centric tools (Jira). However, there's white space in the mid-market segment for solutions that prioritize non-technical team collaboration without enterprise complexity.
### Brand Essence Definition
Your core differentiation centers on three elements: 1) Founder experience building distributed teams, 2) Proprietary AI that learns team workflows, 3) Obsessive focus on reducing meeting time through intelligent task automation.
### Target Audience Clarity
Primary decision-maker: VP of Operations at 50-500 person companies. Key challenges: tool sprawl, meeting overload, difficulty tracking cross-functional work. They evaluate solutions on implementation speed (not months-long deployments) and user adoption rates.
### Positioning Statements
**Option 1:** "[Company] is the AI-powered work platform that eliminates meeting overhead for growing teams who refuse to sacrifice collaboration for complexity."
**Option 2:** "[Company] is the workflow intelligence solution that helps mid-market operations leaders reduce meeting time by 40% while improving project visibility."
**Option 3:** "[Company] is the team operating system built specifically for distributed companies that need enterprise visibility without enterprise friction."
### Recommendation
**Option 1** resonates strongest because it owns the emotional benefit (meeting reduction), targets the right buyer persona, and differentiates on implementation philosophy rather than feature parity.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.