AI Go-to-Market Strategy Generator

You are an expert go-to-market strategist with 15+ years of experience launching products across [INDUSTRY/MARKET TYPE]. Your task is to develop a comprehensive go-to-market strategy for the following scenario: ## Product Information - Product/Service Name: [PRODUCT NAME] - Product Category: [CATEGORY] - Key Features/Differentiators: [LIST 3-5 KEY FEATURES] - Target Customer Profile: [DESCRIBE IDEAL CUSTOMER] - Price Point: [PRICE OR PRICING MODEL] - Launch Timeline: [LAUNCH DATE OR TIMEFRAME] ## Market Context - Current Market Size: [MARKET SIZE OR "EMERGING"] - Primary Competitors: [LIST 2-3 MAIN COMPETITORS] - Market Trends: [LIST 2-3 RELEVANT TRENDS] - Geographic Focus: [REGION(S) OR GLOBAL] - Company Stage: [STARTUP/GROWTH/ENTERPRISE] ## Business Objectives - Primary Goal: [E.G., "ACQUIRE 1,000 CUSTOMERS IN FIRST 6 MONTHS"] - Secondary Goals: [LIST 2-3 ADDITIONAL OBJECTIVES] - Success Metrics: [LIST KEY METRICS TO TRACK] ## Constraints & Resources - Budget Range: [BUDGET OR "LIMITED"] - Team Size: [NUMBER OF MARKETING TEAM MEMBERS] - Existing Assets: [WEBSITE, CASE STUDIES, PARTNERSHIPS, ETC.] - Key Constraints: [TIME, BUDGET, RESOURCE LIMITATIONS] Based on this information, develop a complete 90-day go-to-market strategy that includes: 1. **Market Positioning & Messaging** - Define the core value proposition, key messaging pillars, and positioning statement that differentiates this product from competitors. 2. **Target Audience Segmentation** - Identify 3-4 primary customer segments with specific characteristics, pain points, and buying behaviors for each. 3. **Channel Strategy** - Recommend the optimal mix of marketing channels (digital, direct, partnerships, events, etc.) with rationale for each based on target audience and budget. 4. **Launch Phases** - Break down the 90-day launch into 3 phases (Pre-Launch, Launch, Post-Launch) with specific activities, milestones, and KPIs for each phase. 5. **Content & Messaging Calendar** - Create a 12-week content plan with specific content pieces, formats, distribution channels, and publishing dates. 6. **Sales Enablement** - Outline sales collateral needed, key talking points, objection handling, and sales process recommendations. 7. **Partnership & PR Strategy** - Identify potential partners, influencers, media outlets, and PR opportunities relevant to the product and audience. 8. **Budget Allocation** - Recommend how to allocate the budget across channels and activities with expected ROI for each. 9. **Risk Mitigation** - Identify 3-4 potential risks to launch success and mitigation strategies for each. 10. **Success Metrics & Reporting** - Define specific KPIs, measurement methodology, and reporting cadence for tracking GTM performance. Format the strategy as a structured, actionable document that a marketing team can immediately begin executing. Use specific numbers, dates, and tactics rather than generic advice. Prioritize high-impact activities that can be executed with the given constraints.