New Market Entry Assessment Framework
Marketing StrategyadvancedClaude 3.5 Sonnet or GPT-4o. Claude excels at structured analytical frameworks and weighing multiple competing factors with nuance. GPT-4o provides faster processing for large competitive datasets. Both handle the multi-dimensional analysis required, but Claude's reasoning is slightly superior for strategic trade-off decisions.
When to Use This Prompt
Use this prompt when your company is seriously evaluating entry into a new market and needs a structured, data-driven assessment to inform the go/no-go decision. It's particularly valuable before committing significant budget or when presenting the opportunity to executive leadership and the board.
The Prompt
You are a strategic market analyst helping a CMO evaluate entry into a new geographic or product market. Analyze the following market opportunity using a comprehensive framework.
## Market Context
- Target Market: [MARKET NAME/GEOGRAPHY]
- Product/Service Category: [CATEGORY]
- Company Current Position: [BRIEF COMPANY OVERVIEW]
- Timeline for Entry: [MONTHS/QUARTERS]
- Budget Allocation: [ESTIMATED BUDGET]
## Analysis Framework
Evaluate across these dimensions:
### 1. Market Attractiveness
Assess market size, growth rate, profitability, and competitive intensity. Identify TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market). Rate attractiveness on a scale with supporting rationale.
### 2. Competitive Landscape
Identify 5-7 key competitors. For each, analyze: market share, positioning, pricing strategy, distribution channels, and competitive advantages. Identify white space opportunities and potential barriers to entry.
### 3. Customer Segment Analysis
Define 3-4 primary customer segments. For each segment, analyze: needs, pain points, buying behavior, decision-making process, and willingness to pay. Identify early adopter segments.
### 4. Go-to-Market Strategy Viability
Evaluate feasibility of: direct sales, partnerships, digital channels, and hybrid approaches. Consider sales cycle length, customer acquisition cost assumptions, and distribution complexity.
### 5. Risk Assessment
Identify regulatory, competitive, operational, and financial risks. Rate severity (high/medium/low) and probability. Suggest mitigation strategies for high-impact risks.
### 6. Resource Requirements
Estimate: team composition, marketing budget allocation, technology infrastructure, and timeline to profitability. Compare against available resources.
## Deliverable Format
Provide a structured assessment with:
- Executive Summary (2-3 sentences on go/no-go recommendation)
- Scoring Matrix (each dimension rated 1-10 with rationale)
- Top 3 Success Factors
- Top 3 Critical Risks
- Recommended Entry Strategy
- 90-Day Launch Roadmap
- Key Metrics to Track
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.
Tips for Best Results
- 1.Provide specific data points (market size, competitor financials, pricing) rather than generic information—AI will produce more precise analysis with concrete inputs.
- 2.Include your company's specific constraints (budget limits, team size, timeline pressure) so recommendations account for realistic resource availability.
- 3.Ask for a 'go/no-go recommendation with conditions' rather than just analysis—this forces prioritization of the most critical factors.
- 4.Request a 90-day roadmap in the same prompt to ensure the assessment translates directly into actionable next steps for your team.
Example Output
## Market Entry Assessment: Enterprise SaaS in Southeast Asia
### Executive Summary
Southeast Asia represents a high-growth opportunity with moderate competitive intensity and strong demand for localized enterprise solutions. Recommend a phased entry starting with Singapore and Malaysia, with go/no-go decision point at 6 months based on customer acquisition metrics.
### Scoring Matrix
- Market Attractiveness: 8/10 (35% CAGR, $12B TAM, growing middle market)
- Competitive Landscape: 6/10 (3-4 strong regional players, but fragmented by country)
- Customer Segment Analysis: 8/10 (Clear early adopter segment in financial services)
- Go-to-Market Viability: 7/10 (Partner channel established, direct sales team required)
- Risk Assessment: 5/10 (Regulatory complexity, currency volatility, talent acquisition)
- Resource Requirements: 6/10 (Requires $2M+ investment, 8-person team)
### Top 3 Success Factors
1. Establish partnerships with regional system integrators within 90 days
2. Hire local sales leadership with existing enterprise relationships
3. Develop localized product features for compliance and language requirements
### Top 3 Critical Risks
1. Regulatory uncertainty in data localization (High probability, High impact)
2. Difficulty recruiting experienced SaaS sales talent (High probability, Medium impact)
3. Competitive response from regional players (Medium probability, High impact)
### Recommended Entry Strategy
Phased approach: Partner-led pilot in Singapore (months 1-3), direct sales team launch in Malaysia (months 4-6), expansion to Thailand based on performance metrics.
### 90-Day Launch Roadmap
- Weeks 1-2: Finalize 2-3 system integrator partnerships
- Weeks 3-6: Hire country manager and 2 enterprise account executives
- Weeks 7-10: Localize product and marketing materials
- Weeks 11-12: Launch pilot program with 5 target customers
### Key Metrics to Track
- Customer acquisition cost vs. target ($15K)
- Sales cycle length (target: 90 days)
- Partner pipeline value ($500K+ in 90 days)
- Product localization completion rate
Related Prompts
Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.