AI-Ready CMO

Freshworks vs Upfluence

Last updated: February 2026 · By AI-Ready CMO Editorial Team

outreach-crm

Strategic Summary

Freshworks and Upfluence are both Outreach & CRM tools that serve marketing teams with different strengths and trade-offs. Freshworks scores 7.2/10 overall while Upfluence scores 7.6/10. Upfluence edges ahead in this comparison, but the right choice depends on your teams specific workflow requirements, budget constraints, and integration needs. Both platforms offer solid capabilities in the outreach & crm space.

Our Recommendation: Upfluence

Upfluence scores 7.6/10 compared to Freshworks at 7.2/10, giving it the edge in this head-to-head comparison.

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Choose Freshworks when...

Choose Freshworks when you need its specific strengths in outreach & crm and your team values its unique approach to workflow automation and integration.

Choose Upfluence when...

Choose Upfluence when you prioritize its particular advantages in outreach & crm and need a solution that aligns with your existing marketing stack.

Score Breakdown

Strategic Fit
7.5
7.5
Reliability
7.5
7
Compliance
7.5
6.5
Integration
7
7.5
Ethical AI
6.5
7
Scalability
7.5
7.5
Support
6.5
6.5
ROI
7
7.5
User Experience
7.5
7.5
Freshworks logoFreshworks
UpfluenceUpfluence logo

Related Comparisons

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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.