Clay vs Upfluence
Last updated: February 2026 · By AI-Ready CMO Editorial Team
outreach-crm
Strategic Summary
Clay and Upfluence are both Outreach & CRM tools that serve marketing teams with different strengths and trade-offs. Clay scores 6.6/10 overall while Upfluence scores 7.6/10. Upfluence edges ahead in this comparison, but the right choice depends on your teams specific workflow requirements, budget constraints, and integration needs. Both platforms offer solid capabilities in the outreach & crm space.
Our Recommendation: Upfluence
Upfluence scores 7.6/10 compared to Clay at 6.6/10, giving it the edge in this head-to-head comparison.
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Choose Clay when...
Choose Clay when you need its specific strengths in outreach & crm and your team values its unique approach to workflow automation and integration.
Choose Upfluence when...
Choose Upfluence when you prioritize its particular advantages in outreach & crm and need a solution that aligns with your existing marketing stack.
Score Breakdown
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.