Learn AI Marketing
Self-paced courses, video workshops, and hands-on guides — all free. Built for CMOs and senior marketing leaders adopting AI.
Courses
AI CMO Course
A journey framework for AI-powered marketing leadership. 8 modules, real strategy, CMO to CMO.
9 modules · 31 lessons
Tech Literacy for CMOs
The STACK Framework: evaluate AI vendors, decode technical jargon, and make smarter martech decisions.
5 lessons · ~10 min
Claude Code Essentials
The BUILD Framework: understand, use, and get real value from Claude Code.
5 lessons · ~15 min
Build Your 24/7 AI Agent
The AGENT Framework: build an autonomous AI marketing agent that posts, reports, and grows.
8 lessons · ~35 min
AI SEO Mastery: Get CITED
The CITED Framework: optimize your brand for AI search engines so ChatGPT, Perplexity, and Google AI cite you.
12 lessons · ~75 min
Workshops
Advanced Prompting for Marketers
Learn the PTCF framework for one-shot perfect outputs. Reclaim 70% of your rework time.
How to Do Market Research with AI
The DIG Method: compress a week of market discovery into 15 minutes.
The AI Content Library
The Lego Brick Method: build a content operating system that compounds value.
3 Ways to Level Up Your AI Marketing
Strategic Prompting (PACT), AI ROI, and the AIM Framework in a 30-minute sprint.
Winning Your Team for AI
The 3C Method: Contract, Companion, Case — turning resistance into momentum.
Finding ROI in AI Workflows
The 3A Framework: Audit, Analyze, Act — from experiments to measurable outcomes.