AI-Ready CMO

Freshworks vs Close

Last updated: February 2026 · By AI-Ready CMO Editorial Team

outreach-crm

Strategic Summary

Freshworks and Close are both Outreach & CRM tools that serve marketing teams with different strengths and trade-offs. Freshworks scores 7.2/10 overall while Close scores 80/10. Close edges ahead in this comparison, but the right choice depends on your teams specific workflow requirements, budget constraints, and integration needs. Both platforms offer solid capabilities in the outreach & crm space.

Our Recommendation: Close

Close scores 80/10 compared to Freshworks at 7.2/10, giving it the edge in this head-to-head comparison.

Get the Full AI Marketing Learning Path

Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.

Choose Freshworks when...

Choose Freshworks when you need its specific strengths in outreach & crm and your team values its unique approach to workflow automation and integration.

Choose Close when...

Choose Close when you prioritize its particular advantages in outreach & crm and need a solution that aligns with your existing marketing stack.

Score Breakdown

Strategic Fit
7.5
7
Reliability
7.5
7
Compliance
7.5
6
Integration
7
7
Ethical AI
6.5
7
Scalability
7.5
7
Support
6.5
7
ROI
7
7
User Experience
7.5
7
Freshworks logoFreshworks
CloseClose logo

Related Comparisons

Get the Full AI Marketing Learning Path

Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.