PPC Keyword Strategy Builder
Advertising & Paid MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured keyword organization and strategic reasoning, while GPT-4o provides faster processing for large keyword lists. Both handle complex categorization and bid strategy logic effectively.
When to Use This Prompt
Use this prompt when launching a new PPC campaign, restructuring existing keyword accounts, or expanding into new markets. It's particularly valuable when you need to move beyond surface-level keyword research and build a strategically organized, tier-based approach that aligns keywords with conversion probability and budget allocation.
The Prompt
You are a PPC strategist helping me build a comprehensive keyword strategy for [PLATFORM: Google Ads/Bing/LinkedIn]. I'm running campaigns for [PRODUCT/SERVICE] targeting [TARGET_AUDIENCE].
## Business Context
- Industry: [INDUSTRY]
- Current monthly budget: [BUDGET]
- Primary conversion goal: [GOAL: leads/sales/signups/downloads]
- Average customer acquisition cost target: [TARGET_CAC]
- Geographic focus: [LOCATIONS]
## Current Performance (if applicable)
- Top performing keywords: [LIST 3-5 KEYWORDS]
- Underperforming keywords: [LIST 3-5 KEYWORDS]
- Current Quality Score average: [SCORE]
- Average CTR: [CTR]%
## Strategy Requirements
Build a keyword strategy that includes:
1. **Keyword Tiers**: Organize keywords into high-intent (commercial), mid-intent (informational-commercial), and low-intent (awareness) categories
2. **Keyword Expansion**: Generate 20-30 new keyword variations using different match types (exact, phrase, broad match modifier) that align with our conversion goals
3. **Negative Keywords**: Provide a list of 15-20 negative keywords to exclude based on our industry and target audience
4. **Bid Strategy Recommendations**: Suggest bid adjustments for each keyword tier based on conversion likelihood
5. **Ad Group Organization**: Recommend how to structure these keywords into logical ad groups with corresponding ad copy themes
6. **Seasonal Opportunities**: Identify seasonal keyword variations or trending terms relevant to [SEASON/TIME_PERIOD]
Format the output as a structured table with columns: Keyword | Match Type | Keyword Tier | Estimated Monthly Searches | Suggested Bid Range | Ad Group Assignment
Include brief strategic notes on why each keyword tier matters for our conversion goals.
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Tips for Best Results
- 1.Replace placeholders with specific, measurable data. Vague inputs like 'medium budget' produce generic strategies; use actual numbers ($5,000/month) for precise bid recommendations.
- 2.Include your top 3-5 current keywords and their performance metrics. This helps the AI understand what's working and build expansion around proven winners rather than starting from scratch.
- 3.Specify your exact conversion goal (leads, sales, signups). The keyword strategy changes dramatically—high-intent commercial keywords matter more for sales, while educational keywords work better for lead generation.
- 4.Ask for negative keywords specific to your industry. Generic negative keyword lists miss industry-specific waste (e.g., 'free' matters for SaaS but not for luxury goods). Provide context about what you don't want to attract.
Example Output
## PPC Keyword Strategy for SaaS Project Management Tools
### Keyword Tier Breakdown
**High-Intent Keywords (Commercial)**
| Keyword | Match Type | Monthly Searches | Bid Range | Ad Group |
|---------|-----------|-----------------|-----------|----------|
| project management software | Exact | 12,100 | $8-12 | Core Product |
| best project management tool | Phrase | 8,900 | $7-11 | Comparison |
| project management software free trial | Exact | 2,400 | $6-10 | Trial Signup |
| asana alternative | Phrase | 1,800 | $5-9 | Competitor |
| monday.com vs asana | Exact | 1,200 | $4-8 | Comparison |
**Mid-Intent Keywords (Informational-Commercial)**
| Keyword | Match Type | Monthly Searches | Bid Range | Ad Group |
|---------|-----------|-----------------|-----------|----------|
| how to manage projects effectively | Phrase | 4,500 | $3-6 | Education |
| project management best practices | Broad Match Modifier | 3,200 | $2-5 | Best Practices |
| team collaboration tools | Phrase | 5,600 | $4-7 | Features |
**Low-Intent Keywords (Awareness)**
| Keyword | Match Type | Monthly Searches | Bid Range | Ad Group |
|---------|-----------|-----------------|-----------|----------|
| what is project management | Broad | 2,100 | $1-3 | Awareness |
| project management definition | Exact | 890 | $1-2 | Awareness |
### Negative Keywords (20 keywords)
project management free, open source project management, project management course, project management certification, project management jobs, project management salary, project management book, project management template, project management methodology, agile project management training, waterfall project management, project management software comparison reddit, project management software for nonprofits, project management software for small business free, project management software open source, project management software mac only, project management software offline, project management software no credit card, project management software educational institutions, project management software government
### Strategic Notes
High-intent keywords should receive 50% of budget allocation. Mid-intent keywords serve as awareness builders with lower bids. Negative keywords prevent wasted spend on educational content and free alternatives.
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.