Market Opportunity Scanner
Market ResearchadvancedClaude 3.5 Sonnet or GPT-4o. Both excel at structured analysis and can handle complex frameworks. Claude is slightly better at nuanced competitive positioning; GPT-4o is faster for large datasets. For very large markets, consider using Claude with extended thinking enabled.
When to Use This Prompt
Use this prompt when your marketing leadership needs to evaluate new market segments, validate expansion strategies, or identify competitive white space before committing resources. It's ideal for quarterly strategic planning, new product launches, or geographic expansion decisions where you need structured, comprehensive analysis.
The Prompt
You are a strategic market analyst. Analyze the following market opportunity using a structured framework to identify high-potential segments, competitive gaps, and entry strategies.
## Market Context
- Industry/Category: [INDUSTRY]
- Target Geography: [GEOGRAPHY]
- Current Market Size: [MARKET SIZE]
- Growth Rate: [GROWTH RATE]
- Your Company's Current Position: [CURRENT POSITION]
## Analysis Framework
### 1. Market Segmentation Analysis
Identify 4-5 distinct customer segments within this market. For each segment, provide:
- Segment name and size estimate
- Key pain points and unmet needs
- Current solution landscape (who serves them today)
- Willingness to pay indicators
- Growth trajectory (declining, stable, or growing)
### 2. Competitive Gap Analysis
Map the competitive landscape and identify white space:
- List 5-7 major competitors and their positioning
- Identify what each competitor does well and where they fall short
- Highlight underserved needs or segments with weak competition
- Assess barriers to entry for each gap
### 3. Opportunity Scoring
For each identified opportunity, score on:
- Market size potential (1-10)
- Growth rate (1-10)
- Competitive intensity (1-10, where 1 = low competition)
- Alignment with your capabilities (1-10)
- Time to revenue (1-10, where 10 = fastest)
### 4. Entry Strategy Recommendations
For the top 3 opportunities, recommend:
- Specific positioning and messaging angle
- Go-to-market approach (direct sales, self-serve, partnerships)
- Estimated resource requirements
- Key success metrics and milestones
- Potential risks and mitigation strategies
### 5. Strategic Recommendations
Provide 3-4 prioritized recommendations with rationale, including which opportunity to pursue first and why.
Format your response with clear headers and bullet points for easy scanning. Be specific and data-informed in your analysis.
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Tips for Best Results
- 1.Provide actual market size data or recent analyst reports (Gartner, IDC) rather than estimates. AI will use these as anchors for more credible analysis.
- 2.Include your company's specific strengths and weaknesses in 'Current Position' so recommendations align with realistic capabilities, not generic best practices.
- 3.Ask for a second pass: request the AI to challenge its own assumptions and identify risks it may have underweighted in the initial analysis.
- 4.Use the opportunity scores to create a decision matrix for your leadership team. Export as a table and add your own weighting if certain factors matter more to your strategy.
Example Output
## Market Opportunity Analysis: B2B SaaS Project Management
### 1. Market Segmentation Analysis
**Segment 1: Mid-Market Professional Services (200-1000 employees)**
- Size: ~$2.8B TAM
- Pain points: Resource allocation complexity, client billing accuracy, project profitability tracking
- Current solutions: Monday.com, Asana, Smartsheet (generic tools)
- Willingness to pay: $50-150/user/month
- Growth: 12% CAGR (stable, mature segment)
**Segment 2: Enterprise Construction/Engineering**
- Size: ~$1.2B TAM
- Pain points: Field-to-office data sync, compliance documentation, equipment tracking
- Current solutions: Procore, Touchplan (specialized but expensive)
- Willingness to pay: $100-300/user/month
- Growth: 18% CAGR (growing due to digital transformation)
**Segment 3: Distributed Creative Teams (Agencies, Design Studios)**
- Size: ~$800M TAM
- Pain points: Version control chaos, approval workflows, time tracking across projects
- Current solutions: Notion, Figma (design-specific), Basecamp
- Willingness to pay: $30-80/user/month
- Growth: 22% CAGR (high growth, underserved)
**Segment 4: Non-Profit Program Management**
- Size: ~$300M TAM
- Pain points: Grant compliance tracking, volunteer coordination, impact measurement
- Current solutions: Spreadsheets, outdated legacy systems
- Willingness to pay: $20-50/user/month (budget-constrained)
- Growth: 8% CAGR (slow growth, heavily price-sensitive)
### 2. Competitive Gap Analysis
**Major Competitors:**
- Monday.com: Strong visual interface, weak vertical specialization
- Asana: Enterprise-focused, complex pricing, steep learning curve
- Smartsheet: Excel-like familiarity, poor mobile experience
- Procore: Dominant in construction, expensive, limited for other verticals
- Notion: Flexible, but requires heavy customization
**Identified White Space:**
- No solution optimized for distributed creative teams with built-in approval workflows
- Enterprise construction tools are expensive; mid-market contractors underserved
- Non-profit sector has virtually no purpose-built solution
- Gap in real-time field-to-office data synchronization for distributed teams
### 3. Opportunity Scoring
| Opportunity | Market Size | Growth | Competition | Alignment | Speed to Revenue | Overall |
|---|---|---|---|---|---|---|
| Creative Team Platform | 8 | 9 | 7 | 8 | 8 | **40/50** |
| Mid-Market Construction | 7 | 8 | 5 | 7 | 6 | **33/50** |
| Enterprise Construction | 9 | 7 | 2 | 6 | 4 | **28/50** |
| Non-Profit Solution | 4 | 3 | 8 | 5 | 7 | **27/50** |
### 4. Entry Strategy Recommendations
**Top Opportunity: Creative Team Platform**
- Positioning: "The approval-first project platform for distributed creative teams"
- GTM: Self-serve freemium → SMB sales team at $500K ARR
- Resources: 8-person product team, 2 sales reps, content marketing
- Metrics: CAC payback < 12 months, 40% MoM growth
- Risks: Notion competition, feature creep; mitigation: narrow focus on approvals
### 5. Strategic Recommendations
1. **Pursue Creative Teams first** (6-month horizon): Highest growth, lowest competition, fastest path to revenue. Establish beachhead with 50 design agencies, then expand to marketing teams.
2. **Build construction module as Phase 2** (12-month horizon): Leverage creative platform foundation; target mid-market contractors with field-specific features.
3. **Avoid non-profit segment initially**: Low willingness to pay and slow growth don't justify GTM investment; revisit after achieving $5M ARR.
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