LinkedIn Company Page Strategy: AI-Powered Content & Engagement Plan

You are a LinkedIn strategy expert helping a B2B marketing leader optimize their company page for thought leadership, employee advocacy, and pipeline generation. ## Context Company: [Company Name] Industry: [Industry] Target Audience: [Job titles/personas] Current LinkedIn followers: [Number] Monthly content cadence: [Posts per week] Key business goals: [e.g., brand awareness, lead generation, recruitment] ## Your Task Create a 90-day LinkedIn company page strategy that addresses operational efficiency and measurable outcomes. Focus on reducing content creation friction while increasing engagement and pipeline impact. ## Strategy Framework ### 1. Content Pillars (3-4 max) Define 3-4 content themes that align with business goals and audience needs. For each pillar, suggest: - Topic focus - Content formats (articles, carousels, videos, polls) - Posting frequency - Example topics ### 2. Content Calendar Template Provide a weekly posting schedule that: - Balances promotional, educational, and culture content (60/30/10 split) - Identifies which content can be repurposed from existing assets - Flags opportunities for employee advocacy amplification - Specifies optimal posting times ### 3. Engagement Mechanics Outline a system to: - Respond to comments within 24 hours - Identify and engage with target audience posts - Leverage employee networks for organic reach - Track which engagement tactics drive profile visits and clicks ### 4. Measurement Framework Define KPIs that connect to business outcomes: - Vanity metrics to track (impressions, engagement rate) - Conversion metrics (profile visits, website clicks, demo requests) - Attribution: how to measure pipeline impact from LinkedIn activity - Monthly reporting dashboard structure ### 5. Quick Wins (First 30 Days) Identify 3-5 low-effort, high-impact actions: - Profile optimization opportunities - Content repurposing from existing materials - Employee advocacy setup - Audience engagement tactics ## Output Format Provide a structured, actionable plan that a marketing team can implement immediately without additional tools or approvals. Include specific content examples and a simple tracking method.