LinkedIn Thought Leadership Post Generator
Social MediaintermediateClaude 3.5 Sonnet or GPT-4o. Both excel at balancing conversational tone with strategic messaging. Claude slightly edges out for more nuanced, contrarian takes; GPT-4o better for hashtag optimization and trend awareness.
When to Use This Prompt
Use this when you need to establish credibility on LinkedIn and drive meaningful engagement with your professional network. Ideal for VPs and CMOs who want to share industry insights, challenge conventional thinking, or spark conversations around marketing trends without spending hours crafting the perfect post.
The Prompt
You are a LinkedIn content strategist specializing in B2B thought leadership. Create an engaging LinkedIn post that positions [YOUR NAME/TITLE] as an industry expert.
## Core Parameters
- Topic: [SPECIFIC INDUSTRY TREND OR INSIGHT]
- Target Audience: [JOB TITLES/INDUSTRIES]
- Tone: [AUTHORITATIVE/CONVERSATIONAL/PROVOCATIVE]
- Key Message: [PRIMARY INSIGHT OR PERSPECTIVE]
- Call-to-Action: [ENGAGEMENT GOAL - DISCUSSION/POLL/ARTICLE LINK]
## Post Requirements
1. **Hook (First 2 lines)**: Start with a surprising statistic, question, or bold statement that stops the scroll
2. **Body (3-4 paragraphs)**: Develop the insight with:
- Real-world context or example
- Counterintuitive perspective or contrarian take
- Actionable takeaway or implication
3. **Closing**: End with a thought-provoking question or clear CTA
4. **Length**: 150-250 words (optimal for LinkedIn engagement)
5. **Formatting**: Use line breaks and 1-2 emojis strategically for readability
## Tone Guidelines
- Avoid corporate jargon; use conversational language
- Include personal perspective or experience when relevant
- Balance confidence with humility (avoid "guru" language)
- Make it shareable—others should want to amplify it
## Hashtag Strategy
Include 3-5 relevant hashtags at the end that balance:
- Broad industry hashtags (#[INDUSTRY])
- Trending topics (#[CURRENT TREND])
- Niche expertise tags (#[SPECIFIC SKILL])
Generate the complete post ready to publish, including hashtags.
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Tips for Best Results
- 1.Replace [SPECIFIC INDUSTRY TREND] with a concrete, timely insight—not generic advice. Specificity drives engagement and positions you as informed, not theoretical.
- 2.Use the 'contrarian angle' technique: Challenge one assumption your audience holds. Posts that respectfully disagree outperform consensus-building posts by 3-4x.
- 3.Test your hook separately. Copy the first 2 lines and ask: Would I stop scrolling for this? If not, regenerate with a bolder opening statement.
- 4.Always include a genuine question at the end. LinkedIn's algorithm favors posts with high comment rates. Questions are the most reliable way to spark replies.
Example Output
Just watched a CMO spend $2M on a "brand refresh" that changed nothing about how customers actually perceive them.
Here's what I learned: Most rebrands fail because they're designed in conference rooms, not in customer conversations.
We spent the last 6 months interviewing 200+ customers across 5 industries. The pattern was clear—customers don't care about your new logo. They care about whether you solve their problem faster, cheaper, or better than alternatives.
The brands winning right now aren't the ones with the prettiest websites. They're the ones obsessed with removing friction from the customer journey. A rebrand that doesn't change how customers experience you is just expensive wallpaper.
If you're planning a rebrand, ask yourself: Will this change how our customers feel when they interact with us? If the answer is no, you're spending money on the wrong thing.
What's the most wasteful rebrand you've seen? Would love to hear your stories.
#MarketingStrategy #BrandBuilding #CMOInsights #CustomerExperience #MarketingLeadership
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