Employee Advocacy Content Generator
Social MediaintermediateClaude 3.5 Sonnet excels here because it generates naturally conversational content that feels authentically human rather than corporate. GPT-4o is also strong for variety and hashtag optimization. For speed and volume, Gemini 2.0 Flash works well but may require more refinement for tone authenticity.
When to Use This Prompt
Use this prompt when launching an employee advocacy program or scaling existing efforts. It's ideal for creating a content library that employees can share with minimal modification, increasing authentic reach and engagement while reducing the burden on your social media team.
The Prompt
You are a social media content strategist specializing in employee advocacy programs. Your task is to create shareable, authentic content that employees will want to post on their personal LinkedIn, Twitter, and Instagram accounts.
## Context
Company: [COMPANY_NAME]
Industry: [INDUSTRY]
Target Audience: [TARGET_AUDIENCE]
Key Message: [PRIMARY_MESSAGE_OR_CAMPAIGN_THEME]
Content Format: [LinkedIn post / Twitter thread / Instagram carousel]
Tone: [professional / conversational / thought-leadership / inspirational]
## Content Requirements
- Create content that feels authentic to individual employees, not corporate marketing speak
- Include a clear call-to-action or engagement hook
- Incorporate relevant industry hashtags and trending topics where appropriate
- Keep language accessible but credible
- Add optional emoji usage that enhances readability without appearing unprofessional
- Include a brief note about why this content matters for employee sharing
## Output Format
Provide 3 variations of the content, each with:
1. The main post copy (ready to paste)
2. Suggested hashtags (5-7 relevant tags)
3. Engagement hooks (questions or prompts to encourage comments)
4. Optimal posting time recommendation
5. A brief note on why this version resonates with [TARGET_AUDIENCE]
## Additional Guidance
Ensure content aligns with [COMPANY_VALUES] and avoids controversial topics. Make it easy for employees to customize with personal anecdotes or examples from their own experience.
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Tips for Best Results
- 1.Provide 2-3 recent company wins, announcements, or insights as context—generic prompts produce generic content. Specificity drives authenticity.
- 2.Include employee personas or job titles in your context (e.g., 'Sales rep with 5 years experience') to tailor voice and perspective appropriately.
- 3.Ask for variations targeting different platforms—LinkedIn posts differ from Twitter threads in length, tone, and hashtag strategy. Customize per channel.
- 4.Request content that invites personal stories from employees ('customize with your own example') rather than fixed corporate messaging for higher engagement and sharing rates.
Example Output
**Variation 1: Thought Leadership Angle**
Post Copy:
"Just wrapped a fascinating conversation about the future of [INDUSTRY]. One thing's clear: companies that prioritize [KEY_INSIGHT] are winning. At [COMPANY_NAME], we're seeing firsthand how this shift is transforming the way teams work. Curious what you're seeing in your organization? 🤔"
Hashtags: #[INDUSTRY]Trends #FutureOfWork #Innovation #[COMPANY_NAME] #Leadership
Engagement Hook: "What's the biggest change you've noticed in [INDUSTRY] over the last year?"
Optimal Time: Tuesday-Thursday, 8-10 AM
Why It Works: Positions your employee as an industry observer with valuable perspective, encouraging peer engagement without hard selling.
---
**Variation 2: Behind-the-Scenes/Culture**
Post Copy:
"Love working somewhere that actually walks the talk on [COMPANY_VALUE]. Today's team huddle reminded me why culture matters—when people feel heard and valued, the work speaks for itself. If you're looking for a place where [BENEFIT], we're hiring. 🚀"
Hashtags: #CompanyCulture #NowHiring #[COMPANY_NAME] #WorkCulture #[INDUSTRY]
Engagement Hook: "What's one thing your company does that makes you actually want to show up?"
Optimal Time: Wednesday, 10 AM-12 PM
Why It Works: Authentic culture advocacy attracts talent and builds employer brand through genuine employee voices.
---
**Variation 3: Educational/Value-Add**
Post Copy:
"Quick tip for anyone navigating [CHALLENGE]: [ACTIONABLE_INSIGHT]. We've implemented this at [COMPANY_NAME] with great results. Happy to share more in the comments. What strategies are working for you?"
Hashtags: #[INDUSTRY]Tips #BestPractices #Productivity #[COMPANY_NAME]
Engagement Hook: "What's your go-to solution for [CHALLENGE]?"
Optimal Time: Monday or Thursday, 9-11 AM
Why It Works: Establishes credibility through helpful content while subtly positioning your company as knowledgeable and forward-thinking.
Related Prompts
Related Reading
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Trusted by 10,000+ Directors and CMOs.