Hootsuite vs Sprinklr

Hootsuite and Sprinklr both serve the social-media space, but they target different segments of the market and solve fundamentally different problems.

Hootsuite: Schedule, create, and monitor social across platforms — Hootsuite handles publishing, listening, and sentiment analysis from one dashboard.

Sprinklr: Unify social, marketing, and customer experience on one platform — Sprinklr manages every customer-facing channel without separate tools per function.

In our 9-dimension evaluation, Hootsuite scores 74/100 and Sprinklr scores 7.6/100. Hootsuite pulls ahead with stronger scores across strategic fit, reliability, and ROI dimensions.

Hootsuite's key advantage: Schedule, create, and monitor social across platforms — Hootsuite handles publishing, listening, and

Sprinklr's key advantage: Enterprise-grade social management, listening, advertising, and service with AI throughout.

Our take on Hootsuite: The incumbent. Still strong for enterprise teams but the pricing has pushed smaller teams to alternatives.

Our take on Sprinklr: The enterprise CXM platform for global brands. Overkill for most teams but unmatched at true enterprise scale.

Choose Hootsuite if your team focuses on enterprise teams, social media workflows. Choose Sprinklr if you prioritize enterprise marketing teams needing social media at scale, the enterprise cxm platform for global brands.

Watch out: Hootsuite — Newer entry — full review in progress. Sprinklr — Overkill for most teams but unmatched at true enterprise scale..