Hootsuite vs Later

Hootsuite and Later both serve the social-media space, but they target different segments of the market and solve fundamentally different problems. Hootsuite positions as a enterprise-tier solution, while Later aims at the growth segment.

Hootsuite: Schedule, create, and monitor social across platforms — Hootsuite handles publishing, listening, and sentiment analysis from one dashboard.

Later: Plan and schedule visual-first social content — Later turns reactive posting into strategic content architecture without a full-time social planner.

In our 9-dimension evaluation, Hootsuite scores 74/100 and Later scores 74/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Hootsuite's key advantage: Schedule, create, and monitor social across platforms — Hootsuite handles publishing, listening, and

Later's key advantage: Plan and schedule visual-first social content — Later turns reactive posting into strategic content

Our take on Hootsuite: The incumbent. Still strong for enterprise teams but the pricing has pushed smaller teams to alternatives.

Our take on Later: Visual-first social teams will appreciate the calendar interface. Particularly strong for Instagram and TikTok workflows.

Choose Hootsuite if your team focuses on enterprise teams, social media workflows. Choose Later if you prioritize growth teams, social media workflows.

Watch out: Hootsuite — Newer entry — full review in progress. Later — Newer entry — full review in progress.