Sprinklr vs Sprout Social

Sprinklr and Sprout Social both serve the social-media space, but they target different segments of the market and solve fundamentally different problems.

Sprinklr: Unify social, marketing, and customer experience on one platform — Sprinklr manages every customer-facing channel without separate tools per function.

Sprout Social: Manage enterprise social with AI-powered scheduling and analytics — Sprout Social handles publishing, listening, and reporting without cobbling together point solutions.

In our 9-dimension evaluation, Sprinklr scores 7.6/100 and Sprout Social scores 76/100. Sprout Social edges out with higher marks in strategic fit, reliability, and ROI dimensions.

Sprinklr's key advantage: Enterprise-grade social management, listening, advertising, and service with AI throughout.

Sprout Social's key advantage: Manage enterprise social with AI-powered scheduling and analytics — Sprout Social handles publishing

Our take on Sprinklr: The enterprise CXM platform for global brands. Overkill for most teams but unmatched at true enterprise scale.

Our take on Sprout Social: The enterprise standard. Expensive but comprehensive. The AI features are incremental improvements on an already strong platform.

Choose Sprinklr if your team focuses on enterprise marketing teams needing social media at scale, the enterprise cxm platform for global brands. Choose Sprout Social if you prioritize enterprise teams, social media workflows.

Watch out: Sprinklr — Overkill for most teams but unmatched at true enterprise scale.. Sprout Social — Newer entry — full review in progress.