Hootsuite vs Publer

Hootsuite and Publer both serve the social-media space, but they target different segments of the market and solve fundamentally different problems. Hootsuite positions as a enterprise-tier solution, while Publer aims at the startup segment.

Hootsuite: Schedule, create, and monitor social across platforms — Hootsuite handles publishing, listening, and sentiment analysis from one dashboard.

Publer: Schedule posts across platforms with AI content generation — Publer handles multi-channel publishing and collaboration without expensive enterprise tools.

In our 9-dimension evaluation, Hootsuite scores 74/100 and Publer scores 72/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Hootsuite's key advantage: Schedule, create, and monitor social across platforms — Hootsuite handles publishing, listening, and

Publer's key advantage: Schedule posts across platforms with AI content generation — Publer handles multi-channel publishing

Our take on Hootsuite: The incumbent. Still strong for enterprise teams but the pricing has pushed smaller teams to alternatives.

Our take on Publer: Underrated. Strong feature set at a competitive price. The AI image generation within the scheduler saves tool-switching.

Choose Hootsuite if your team focuses on enterprise teams, social media workflows. Choose Publer if you prioritize startup teams, social media workflows.

Watch out: Hootsuite — Newer entry — full review in progress. Publer — Newer entry — full review in progress.