Buffer vs Publer

Buffer and Publer both serve the social-media space, but they target different segments of the market and solve fundamentally different problems. Buffer positions as a growth-tier solution, while Publer aims at the startup segment.

Buffer: Schedule and create social content across channels — Buffer's AI assists with drafting and timing so small teams publish consistently without a dedicated social manager.

Publer: Schedule posts across platforms with AI content generation — Publer handles multi-channel publishing and collaboration without expensive enterprise tools.

In our 9-dimension evaluation, Buffer scores 74/100 and Publer scores 72/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Buffer's key advantage: Schedule and create social content across channels — Buffer's AI assists with drafting and timing so

Publer's key advantage: Schedule posts across platforms with AI content generation — Publer handles multi-channel publishing

Our take on Buffer: Our social scheduler. Simple, reliable, and the AI assistant genuinely helps with writer's block. Best value in the category.

Our take on Publer: Underrated. Strong feature set at a competitive price. The AI image generation within the scheduler saves tool-switching.

Choose Buffer if your team focuses on growth teams, social media workflows. Choose Publer if you prioritize startup teams, social media workflows.

Watch out: Buffer — Newer entry — full review in progress. Publer — Newer entry — full review in progress.