GetResponse vs Mailchimp
Last updated: February 2026 · By AI-Ready CMO Editorial Team
Strategic Summary
GetResponse and Mailchimp are both established email marketing platforms, but they've evolved toward different value propositions. GetResponse positions itself as an all-in-one marketing platform — email plus automation plus landing pages plus webinars plus course creation. Mailchimp focuses on email marketing with an expanding suite of adjacent tools (landing pages, social posting, basic automation). The choice depends on whether you want consolidated breadth or focused email excellence.
GetResponse offers genuinely more features per dollar. Marketing automation workflows, webinar hosting for up to 1,000 attendees, conversion funnels, and an AI course creator are all included at various tiers — features that would require separate tools (Zoom, Teachable, ClickFunnels) alongside Mailchimp. For teams currently paying for 3-4 separate tools, GetResponse consolidation can reduce monthly spend by 40-60%.
Mailchimp wins on email-specific execution: better templates, higher deliverability rates, a more polished email editor, and stronger brand recognition. The free plan (up to 500 contacts) gives small teams a genuine starting point. Mailchimp's ecosystem integrations are broader, and its reporting dashboard is more intuitive for non-technical marketers.
Our Recommendation: GetResponse
GetResponse wins for most CMOs because the all-in-one value proposition eliminates tool sprawl and reduces costs. Teams paying separately for email + landing pages + webinars + automation can consolidate into one platform. Mailchimp wins for teams that need best-in-class email execution and don't need the additional features.
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Choose GetResponse when...
Choose GetResponse if you want to consolidate multiple marketing tools into one platform, need webinar hosting or course creation alongside email, or want powerful automation workflows at a lower price point than ActiveCampaign.
Choose Mailchimp when...
Choose Mailchimp if email is your primary channel and you want the best email editor, templates, and deliverability. Also the right choice if you need a free plan, strong ecosystem integrations, or your team is non-technical and needs the most intuitive interface.
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