GetResponse vs Brevo
Last updated: February 2026 · By AI-Ready CMO Editorial Team
Strategic Summary
GetResponse and Brevo (formerly Sendinblue) both position as affordable all-in-one marketing platforms, but their strengths diverge meaningfully. GetResponse offers email, automation, landing pages, webinars, courses, and conversion funnels. Brevo focuses on email and SMS marketing with a strong transactional email infrastructure, WhatsApp messaging, and a built-in CRM.
GetResponse has more marketing features. Webinar hosting, AI course creation, and conversion funnel builders are capabilities Brevo doesn't offer. For teams building educational content or running webinar-based lead generation, GetResponse is the only choice between these two.
Brevo wins on messaging channel breadth and pricing simplicity. SMS marketing, WhatsApp messaging, and transactional email are built in — GetResponse requires higher tiers for SMS and doesn't offer WhatsApp. Brevo's free plan (300 emails/day) is more generous than GetResponse's 14-day trial. For teams where multi-channel messaging (email + SMS + WhatsApp) matters more than webinars and courses, Brevo delivers better value.
Our Recommendation: GetResponse
GetResponse wins for marketing teams that need platform breadth — webinars, courses, and funnels alongside email justify the investment. Brevo wins for teams prioritizing multi-channel messaging (email + SMS + WhatsApp) and a free starting tier.
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Choose GetResponse when...
Choose GetResponse for webinar-driven lead generation, educational content, or sales funnel building alongside email marketing. The all-in-one approach saves money compared to stitching together separate tools.
Choose Brevo when...
Choose Brevo for multi-channel messaging across email, SMS, and WhatsApp with a built-in CRM. The free tier and transactional email infrastructure also make it ideal for startups and e-commerce brands managing order notifications.
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