GetResponse vs Klaviyo
Last updated: February 2026 · By AI-Ready CMO Editorial Team
Strategic Summary
GetResponse and Klaviyo both offer email marketing and automation, but they're built for different business models. Klaviyo is purpose-built for e-commerce — deep Shopify/WooCommerce integrations, revenue-attributed email flows, and predictive analytics based on purchase behavior. GetResponse is a broader platform serving multiple business types with email, webinars, courses, and landing pages.
Klaviyo dominates for e-commerce brands. Abandoned cart flows, product recommendation engines, post-purchase sequences, and customer lifetime value predictions are built into the core platform. Revenue attribution shows exactly which email generated which sale. For Shopify-first brands, Klaviyo's data integration is simply better than GetResponse's.
GetResponse wins for non-e-commerce businesses and teams that need platform breadth. The webinar hosting, course creation, and conversion funnel tools don't exist in Klaviyo. For B2B companies, service businesses, or creators building audiences, GetResponse's feature set is more relevant than Klaviyo's e-commerce focus.
Our Recommendation: Klaviyo
Klaviyo wins for e-commerce brands because its purpose-built data integrations and revenue attribution are meaningfully superior to GetResponse's general-purpose approach. GetResponse wins for non-e-commerce businesses where the all-in-one feature set provides better value.
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Choose GetResponse when...
Choose GetResponse if you're not primarily e-commerce — B2B, SaaS, services, education, or creator businesses benefit from the broader feature set including webinars, courses, and conversion funnels alongside email marketing.
Choose Klaviyo when...
Choose Klaviyo if you're an e-commerce brand, especially on Shopify. The revenue attribution, product recommendations, and predictive analytics are purpose-built for driving repeat purchases and maximizing customer lifetime value.
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