GetResponse vs ActiveCampaign
Last updated: February 2026 · By AI-Ready CMO Editorial Team
Strategic Summary
GetResponse and ActiveCampaign compete directly on email marketing and automation, but each platform's strength reveals the other's weakness. ActiveCampaign is the automation specialist — arguably the best visual automation builder in the mid-market with sophisticated conditional logic, lead scoring, and CRM integration. GetResponse is the feature breadth champion — offering webinars, courses, landing pages, and conversion funnels that ActiveCampaign doesn't match.
ActiveCampaign's automation builder is genuinely more powerful. Conditional splits, goal tracking, attribution modeling, and CRM pipeline automation are deeper and more flexible than GetResponse's visual builder. For B2B organizations running complex multi-touch nurture sequences, ActiveCampaign's automation engine justifies its premium.
GetResponse wins on total cost of ownership for teams that would otherwise need separate webinar, landing page, and course creation tools alongside ActiveCampaign. If your marketing strategy includes webinar-driven lead generation, educational content, or conversion funnels, GetResponse bundles these capabilities at a lower total cost than ActiveCampaign plus third-party tools.
Our Recommendation: ActiveCampaign
ActiveCampaign wins for marketing teams where automation sophistication drives revenue — the builder is more powerful, the CRM integration deeper, and the reporting more granular. GetResponse wins for teams prioritizing platform consolidation over automation depth.
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Choose GetResponse when...
Choose GetResponse if your marketing strategy requires webinars, course creation, or conversion funnels alongside email — consolidating into one platform saves significant cost versus ActiveCampaign plus separate tools for each capability.
Choose ActiveCampaign when...
Choose ActiveCampaign if marketing automation is your primary need — the automation builder, CRM, lead scoring, and attribution capabilities are industry-leading at the mid-market price point.
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