UGC Campaign Brief Generator
Social MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured, detailed briefs with clear sections and strategic thinking. GPT-4o offers faster processing and strong creative direction. Both handle multi-section frameworks well.
When to Use This Prompt
Use this prompt when launching a UGC campaign and need a structured brief to align your team, set creator expectations, and establish clear success metrics. Ideal for CMOs planning social-first campaigns, agencies managing multiple UGC projects, or brands new to creator partnerships.
The Prompt
You are an expert user-generated content (UGC) strategist. Create a comprehensive campaign brief for a UGC initiative based on the following details:
## Campaign Overview
- Brand/Product: [BRAND NAME]
- Product Category: [CATEGORY]
- Campaign Goal: [PRIMARY OBJECTIVE - e.g., increase brand awareness, drive sales, build community]
- Campaign Duration: [START DATE] to [END DATE]
- Target Budget: [BUDGET AMOUNT]
## Target Audience
- Primary Demographics: [AGE RANGE, LOCATION, INTERESTS]
- Creator Tier Focus: [NANO/MICRO/MID/MACRO INFLUENCERS]
- Audience Pain Points: [KEY PROBLEMS YOUR PRODUCT SOLVES]
## Content Requirements
- Preferred Platforms: [INSTAGRAM/TIKTOK/YOUTUBE/LINKEDIN/OTHER]
- Content Format: [REELS/SHORTS/STATIC POSTS/TESTIMONIALS/TUTORIALS]
- Key Messaging Pillars: [3-4 CORE MESSAGES]
- Brand Guidelines to Follow: [TONE, COLORS, HASHTAGS, RESTRICTIONS]
## Success Metrics
- Primary KPI: [e.g., engagement rate, reach, conversions]
- Target Numbers: [SPECIFIC METRICS AND GOALS]
Generate a detailed UGC campaign brief that includes:
1. Executive Summary (2-3 sentences)
2. Campaign Objectives & Success Criteria
3. Creator Selection Criteria & Tier Breakdown
4. Content Guidelines & Creative Direction
5. Platform-Specific Strategy
6. Timeline & Milestones
7. Budget Allocation Recommendations
8. Risk Mitigation & Quality Control
9. Measurement Framework
10. Post-Campaign Analysis Plan
Make the brief actionable, specific to the brand, and ready to share with internal stakeholders and creators.
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Tips for Best Results
- 1.Customize the [BRACKETS] with specific numbers and dates—vague inputs produce generic briefs. Use actual budget figures and realistic timelines for actionable output.
- 2.Include 3-4 core messaging pillars in your input. This ensures the brief aligns UGC content with brand voice and prevents creators from veering off-brand.
- 3.Specify creator tier breakdown by percentage (e.g., 60% nano, 40% micro). This helps the AI recommend realistic budget allocation and content volume expectations.
- 4.Add any brand restrictions or compliance requirements upfront. Include hashtag preferences, product usage guidelines, and platform limitations to avoid revision cycles.
Example Output
# UGC Campaign Brief: EcoBottle Summer Sustainability Challenge
## Executive Summary
EcoBottle will launch a 12-week UGC campaign featuring micro and nano-influencers (10K-500K followers) creating authentic content around sustainable hydration habits. The campaign targets eco-conscious millennials and Gen Z, aiming for 2.5M impressions, 150K+ engagements, and 8% conversion to product trial.
## Campaign Objectives
- Primary: Drive brand awareness among sustainability-focused audiences
- Secondary: Generate 200+ pieces of authentic UGC for owned channels
- Tertiary: Achieve 5% engagement rate across creator content
## Creator Selection Criteria
- Nano-tier (10K-50K): 60% of creator mix, lifestyle/sustainability focus
- Micro-tier (50K-500K): 40% of creator mix, proven eco-advocacy
- Minimum engagement rate: 3.5%
- Audience alignment: 70%+ overlap with target demographic
## Content Guidelines
- Format: 15-30 second TikTok/Reels, carousel posts, Stories
- Messaging: Personal hydration journey, sustainability impact, product integration
- Hashtags: #EcoBottleChallenge #SustainableHydration #MyEcoStory
- Restrictions: No misleading claims, authentic use only, 2-week content calendar
## Timeline
- Week 1-2: Creator recruitment & onboarding
- Week 3-10: Content creation & posting (2-3 posts per creator weekly)
- Week 11-12: Performance analysis & repurposing
## Budget Allocation
- Creator payments: 60% ($18K)
- Content licensing: 20% ($6K)
- Platform promotion: 15% ($4.5K)
- Management/tools: 5% ($1.5K)
## Success Metrics
- Engagement rate: 5%+ across all creator content
- Reach: 2.5M+ impressions
- UGC library: 200+ pieces for repurposing
- Conversion: 8% of viewers to product trial signup
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.