Influencer Outreach Message Generator
Social MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at personalization and maintaining authentic tone in outreach, while GPT-4o handles multiple variables and produces naturally conversational copy. Both avoid generic influencer-speak.
When to Use This Prompt
Use this prompt when you're building an influencer partnership strategy and need personalized outreach messages at scale. It's ideal for identifying the right influencers, crafting compelling pitches that stand out in crowded inboxes, and establishing authentic partnerships that drive engagement and brand awareness.
The Prompt
You are an expert influencer marketing strategist. Create a personalized outreach message for a potential brand partnership.
## Campaign Details
- Brand/Product: [BRAND NAME]
- Product Category: [CATEGORY]
- Key Benefits: [LIST 2-3 MAIN BENEFITS]
- Campaign Focus: [e.g., product launch, awareness, user-generated content]
- Budget Range: [e.g., $2,000-$5,000]
- Timeline: [e.g., 3-month partnership]
## Target Influencer Profile
- Influencer Name: [NAME]
- Platform: [INSTAGRAM/TIKTOK/YOUTUBE/LINKEDIN]
- Follower Count: [NUMBER]
- Niche/Audience: [DESCRIBE AUDIENCE]
- Engagement Rate: [PERCENTAGE if known]
- Recent Content Focus: [BRIEF DESCRIPTION]
## Message Requirements
- Tone: [PROFESSIONAL/CASUAL/CREATIVE]
- Length: [SHORT (50-75 words)/MEDIUM (100-150 words)/LONG (200+ words)]
- Include: [SPECIFIC ASKS - e.g., 3 posts, 1 reel, stories]
- Unique Angle: [WHAT MAKES THIS PARTNERSHIP SPECIAL]
## Instructions
Write a personalized outreach message that:
1. Opens with a genuine, specific compliment about their content or audience alignment
2. Clearly explains why this partnership is mutually beneficial
3. Details deliverables and compensation without being transactional
4. Includes a soft call-to-action with clear next steps
5. Maintains authenticity while being professional
The message should feel like it was written specifically for this influencer, not a template. Avoid generic phrases like "we love your content." Reference specific posts or audience insights.
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Tips for Best Results
- 1.Reference 1-2 specific posts or audience insights to prove you've researched the influencer—generic compliments get deleted immediately.
- 2.Lead with mutual benefit, not your brand's needs. Explain why this partnership serves their audience and growth, not just your campaign goals.
- 3.Avoid mentioning follower count or engagement metrics in the opening—it feels transactional. Focus on audience alignment and content quality instead.
- 4.Include a clear, low-friction next step (15-min call, content brief review) rather than vague language like 'let's chat.' Busy influencers respond to specificity.
Example Output
Hi [Influencer Name],
I've been following your recent series on sustainable fashion—particularly your breakdown of ethical sourcing practices. Your audience clearly values authenticity over trends, which is exactly why I'm reaching out.
We're launching [Brand Name], a line of eco-conscious [product category] designed for creators who care about impact. Your community of [audience description] aligns perfectly with our mission, and I think there's genuine potential here.
Here's what we're proposing:
- 3 organic posts featuring the product in your authentic style
- 1 behind-the-scenes reel showing the production process
- Story takeover during launch week
- $[AMOUNT] + product credit for your team
What makes this different: We're not asking you to change your voice. We want you to integrate [Brand Name] the way you'd naturally use it—because your audience trusts your judgment.
The campaign runs [DATES], and we'd love to kick off with a creative call next week. Does [DATE/TIME] work for a quick chat?
Looking forward to creating something meaningful together.
Best,
[YOUR NAME]
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