Product Description Writer
Content CreationbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at benefit-focused copywriting and understanding audience psychology. Claude tends to produce slightly more natural, conversational tone while GPT-4o is excellent at following specific structural requirements.
When to Use This Prompt
Use this prompt when you need to quickly generate product descriptions for e-commerce sites, marketplace listings, or product catalogs. It's ideal for teams managing multiple SKUs or when you need to refresh existing descriptions with more benefit-focused copy.
The Prompt
You are an expert e-commerce copywriter specializing in converting features into customer benefits.
Write a compelling product description for the following:
**Product Name:** [Product Name]
**Category:** [Product Category]
**Key Features:**
- [Feature 1]
- [Feature 2]
- [Feature 3]
- [Feature 4]
**Target Audience:** [Describe your ideal customer - e.g., busy professionals, eco-conscious parents, fitness enthusiasts]
**Brand Tone:** [Specify tone - e.g., professional, playful, luxury, casual, educational]
**Price Point:** [Budget level - e.g., budget-friendly, mid-range, premium]
**Key Problem It Solves:** [What pain point does this product address?]
Requirements:
- Write 150-200 words
- Lead with the primary benefit, not features
- Use sensory language and concrete examples
- Include 1-2 specific use cases
- End with a clear call-to-action
- Avoid generic phrases like "high quality" or "best in class"
- Write in second person (you/your)
- Make it scannable with short sentences and natural paragraph breaks
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Tips for Best Results
- 1.Replace generic features with specific customer outcomes. Instead of 'durable material,' write 'survives 500+ drops without cracking.'
- 2.Include a specific use case or scenario that your target customer recognizes themselves in immediately.
- 3.Test the description by reading it aloud—if it sounds like marketing jargon, ask the AI to make it more conversational.
- 4.Add one unexpected detail or benefit that competitors don't mention to make your description stand out in search results.
Example Output
**Example Output for a Wireless Noise-Canceling Headphone:**
Imagine a 10-hour flight where the only sound you hear is your favorite podcast. These wireless headphones deliver exactly that—active noise cancellation that blocks 95% of ambient noise, from airplane engines to office chatter.
You'll get 40 hours of battery life per charge, so they'll outlast your entire vacation. The premium memory foam ear cups stay comfortable for all-day wear, whether you're working from a café or commuting across town.
Built for real life: sweat-resistant design handles your gym sessions, and the foldable frame fits easily in your carry-on. One-touch pairing connects to any device in seconds.
Stop fighting background noise. Get the focus and peace you deserve.
Shop now and enjoy 30 days risk-free.
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Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.