Product Launch Email Sequence Generator
Email MarketingintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at creating persuasive, nuanced copy with strong narrative flow across sequences. GPT-4o is faster and equally capable at generating multiple variations. Both handle the multi-section structure well and produce conversion-focused language naturally.
When to Use This Prompt
Use this prompt when launching a new product, feature, or service and you need a complete email sequence that builds momentum from awareness through conversion. Ideal for SaaS, software, physical products, or digital courses where you want to educate and convert over 5-7 days.
The Prompt
You are an expert email marketing strategist specializing in product launches. Create a 5-email sequence for a [PRODUCT TYPE] launch targeting [TARGET AUDIENCE].
## Campaign Context
- Product Name: [PRODUCT NAME]
- Key Benefit/USP: [PRIMARY VALUE PROPOSITION]
- Launch Date: [DATE]
- Price Point: [PRICE]
- Target Audience Pain Point: [MAIN PROBLEM SOLVED]
## Email Sequence Requirements
### Email 1: Teaser/Awareness (Send 7 days before launch)
Create intrigue without revealing the full product. Focus on the problem and hint at a solution. Include curiosity gap and CTA to learn more.
### Email 2: Education (Send 4 days before launch)
Explain the product features and how it solves the stated problem. Include 2-3 specific use cases relevant to the audience. Add social proof if available (beta feedback, testimonials).
### Email 3: Exclusivity/Early Access (Send 2 days before launch)
Offer early access or exclusive launch pricing to email subscribers. Create urgency with limited-time offer. Include countdown timer language.
### Email 4: Launch Day (Send on launch date)
Announce the product is live. Highlight key differentiators vs. competitors. Include clear CTA with direct purchase link. Add urgency language about limited launch pricing.
### Email 5: Last Chance (Send 3 days after launch)
Re-engage non-openers and non-clickers. Address common objections. Emphasize deadline for launch pricing. Include customer testimonial or success story if available.
## Output Format
For each email, provide:
- Subject line (under 50 characters, A/B test alternative included)
- Preview text (under 100 characters)
- Email body (150-250 words, conversational tone)
- Primary CTA button text
- Secondary CTA (if applicable)
## Tone & Style
Use [BRAND VOICE: professional/casual/playful] tone. Write for [READING LEVEL: busy executives/technical users/general audience]. Avoid hype; focus on genuine value and customer outcomes.
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Tips for Best Results
- 1.Customize the [BRACKETS] with specific numbers, names, and details—generic placeholders produce generic emails. Real data (beta user counts, time savings %) drives higher engagement.
- 2.Test subject lines by including A/B alternatives in your prompt. Ask the AI to generate 2-3 subject line options per email so you can test what resonates with your list.
- 3.Add a 'Common Objections' section to your prompt if your product is new or premium-priced. This helps the AI address hesitation naturally within the email body.
- 4.Request personalization tokens (first name, company, role) in the prompt output. Even template emails perform 20-30% better with dynamic personalization fields inserted.
Example Output
**Email 1: Teaser**
Subject: The problem with [INDUSTRY STANDARD] just got solved
Preview: We're launching something different on Tuesday
Body: Most [TARGET AUDIENCE] waste 3+ hours weekly on [PAIN POINT]. We've been there too. That's why we spent 18 months building something that actually fixes it—not just patches it. On Tuesday, we're launching [PRODUCT NAME], and it changes everything. Early access starts tomorrow for our community.
CTA: See What's Coming
---
**Email 2: Education**
Subject: How [PRODUCT NAME] cuts [PAIN POINT] by 60%
Preview: Real results from our beta users
Body: During our beta, users reported cutting time spent on [TASK] from 2 hours to 45 minutes. Here's how: [PRODUCT NAME] automates [KEY FEATURE] while keeping you in control of [CRITICAL ELEMENT]. One customer, a [ROLE] at [COMPANY TYPE], told us: "This is the first tool that actually understands our workflow." Launch pricing ends Friday. Lock in 40% off.
CTA: See Pricing & Features
---
**Email 3: Early Access**
Subject: Launch pricing ends in 48 hours
Preview: Lock in 40% off before Tuesday
Body: You've been part of our community, so you get first access to [PRODUCT NAME] at our launch price: [PRICE]. This rate is only available until Tuesday at midnight. After launch, pricing increases to [FULL PRICE]. Early customers also get [BONUS/FEATURE] free for 3 months. This is the best deal you'll see.
CTA: Claim Early Access
---
**Email 4: Launch Day**
Subject: [PRODUCT NAME] is live—and it's better than we promised
Preview: Now available to everyone
Body: After 18 months of development and feedback from 500+ beta users, [PRODUCT NAME] is officially live. It does three things competitors can't: [FEATURE 1], [FEATURE 2], and [FEATURE 3]. Launch pricing ($[PRICE]) ends tonight. Starting tomorrow, it's $[FULL PRICE]. Join [NUMBER] early customers who are already seeing results.
CTA: Get [PRODUCT NAME] Now
---
**Email 5: Last Chance**
Subject: Last 12 hours for launch pricing on [PRODUCT NAME]
Preview: $[DISCOUNT AMOUNT] savings end tonight
Body: If you've been on the fence, here's what you should know: [PRODUCT NAME] comes with a 30-day money-back guarantee. Zero risk. One customer said, "I got my investment back in the first week just from the time savings." Launch pricing ends tonight at midnight. After that, it's $[FULL PRICE]. Don't miss the best deal.
CTA: Get Access Before Midnight
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.