Google Ads Copy Generator
Advertising & Paid MediabeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at generating multiple creative variations while respecting strict character limits. Claude is slightly better at understanding nuance and brand voice, while GPT-4o is faster for bulk generation.
When to Use This Prompt
Use this prompt when launching a new Google Ads campaign or A/B testing multiple ad variations. It's ideal for quickly generating multiple angles and messaging approaches without manually writing each headline and description, saving time while ensuring quality and variety.
The Prompt
You are an expert Google Ads copywriter specializing in high-converting ad copy. Generate 5 complete Google Ads campaigns for the following product or service.
## Product/Service Details
- Product/Service: [DESCRIBE YOUR OFFERING]
- Target Audience: [WHO ARE YOUR IDEAL CUSTOMERS]
- Key Benefit: [PRIMARY VALUE PROPOSITION]
- Call-to-Action: [DESIRED ACTION - e.g., "Buy Now", "Sign Up", "Learn More"]
- Budget/Industry: [INDUSTRY OR BUDGET TIER]
## Requirements for Each Campaign
For each of the 5 campaigns, provide:
**Headlines (3 required, up to 30 characters each):**
- Create attention-grabbing, benefit-focused headlines
- Include relevant keywords naturally
- Use power words that trigger action
**Description Lines (2 required, up to 90 characters each):**
- Expand on the headline's promise
- Include social proof, urgency, or specific benefits
- Add a clear call-to-action
**Display URL:**
- Provide a clean, branded URL path
## Output Format
Present each campaign as a separate block with clear labeling. Use this structure:
**Campaign [Number]: [Campaign Theme/Angle]**
Headline 1: [text]
Headline 2: [text]
Headline 3: [text]
Description 1: [text]
Description 2: [text]
Display URL: [text]
## Guidelines
- Vary the angle/messaging across campaigns (price, urgency, benefits, social proof, exclusivity)
- Ensure all copy follows Google Ads character limits
- Make copy mobile-friendly and scannable
- Include relevant keywords from [KEYWORDS IF APPLICABLE]
- Focus on conversion-oriented language
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Tips for Best Results
- 1.Customize the [KEYWORDS IF APPLICABLE] section with your actual target keywords to ensure natural integration and better Quality Score in Google Ads.
- 2.Test all 5 campaigns simultaneously in Google Ads to identify which messaging angle resonates best with your audience before scaling budget.
- 3.Regenerate this prompt monthly with updated product features, seasonal angles, or new competitor positioning to keep ad copy fresh and relevant.
- 4.Copy the output directly into Google Ads' responsive search ad format, which automatically tests headline and description combinations for optimal performance.
Example Output
**Campaign 1: Price Leadership**
Headline 1: Premium Software Under $50/Month
Headline 2: Save 40% on Project Management
Headline 3: No Hidden Fees, Cancel Anytime
Description 1: Industry-leading features at unbeatable prices. Join 50,000+ teams saving time and money.
Description 2: Start your free 14-day trial today. Full access, no credit card required. Upgrade anytime.
Display URL: www.example.com/pricing
**Campaign 2: Urgency & Scarcity**
Headline 1: Limited Time: 50% Off Annual Plans
Headline 2: Offer Ends Friday at Midnight
Headline 3: Join Before Prices Increase
Description 1: Lock in our lowest rates now. Only 48 hours left for new customers. Trusted by Fortune 500 companies.
Description 2: Don't miss out. Upgrade your workflow today. Limited spots available at this price.
Display URL: www.example.com/offer
**Campaign 3: Social Proof**
Headline 1: Rated 4.9★ by 10,000+ Users
Headline 2: The #1 Choice for Teams
Headline 3: Trusted by Leading Brands
Description 1: See why companies like Slack and Asana choose us. Read verified customer reviews and case studies.
Description 2: Join thousands of happy customers. Get started in minutes. Money-back guarantee included.
Display URL: www.example.com/reviews
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