Headline A/B Test Generator
Content CreationbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at generating creative variations while maintaining brand consistency. Claude is slightly better at explaining the psychology behind each headline choice.
When to Use This Prompt
Use this prompt when you need to test multiple headline variations before launching an email campaign, social media ad, or landing page. It's especially valuable when you have limited time to brainstorm and want data-driven headline options that test different psychological angles.
The Prompt
Generate 5 compelling headline variations for A/B testing. I need headlines that will appeal to [TARGET_AUDIENCE] and drive [PRIMARY_ACTION: clicks/signups/purchases].
Context:
- Product/Service: [PRODUCT_NAME]
- Current headline: [EXISTING_HEADLINE]
- Key benefit or value prop: [KEY_BENEFIT]
- Campaign channel: [CHANNEL: email/social/search/landing page]
- Tone: [TONE: professional/casual/urgent/inspirational]
For each headline variation, provide:
1. The headline text (under 60 characters)
2. The strategy behind it (what psychological trigger or benefit it emphasizes)
3. Best use case (which audience segment would respond best)
Make sure the headlines are:
- Action-oriented or benefit-focused
- Clear and specific (avoid vague claims)
- Different from each other in approach (test different angles)
- Optimized for the channel specified
Format as a numbered list with clear sections for each headline.
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Tips for Best Results
- 1.Replace placeholders with specific details—vague inputs produce generic headlines. Include your actual product name and real target audience segment.
- 2.Test headlines that emphasize different angles: time-saving, cost reduction, ease-of-use, status/prestige, and pain-point relief. Variety increases learning.
- 3.Set a character limit based on your channel—email subject lines need tighter constraints than landing page headlines. Specify this in the prompt.
- 4.Ask the AI to include a 'recommendation' section on which headlines to test first based on your audience and channel, not just variations.
Example Output
**Headline A/B Test Variations for SaaS Project Management Tool**
1. **"Save 5 Hours Weekly on Project Planning"**
- Strategy: Quantified time-saving benefit appeals to busy professionals
- Best for: Mid-market managers concerned with productivity
2. **"Stop Juggling Tools. Start Shipping Faster."**
- Strategy: Pain-point acknowledgment + outcome promise
- Best for: Technical teams frustrated with current workflows
3. **"Your Team's Deadlines Just Got Easier"**
- Strategy: Emotional relief and team-focused benefit
- Best for: Collaborative teams seeking stress reduction
4. **"Deliver Projects On Time (Every Time)"**
- Strategy: Confidence-building guarantee with specificity
- Best for: Enterprise buyers with accountability concerns
5. **"The Project Management Tool Your Team Actually Wants to Use"**
- Strategy: Social proof and ease-of-use positioning
- Best for: Companies with adoption challenges in current tools
Recommendation: Test headlines 1 and 4 first (benefit vs. guarantee angle), then rotate in 2 and 3 based on performance.
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