Build a Brand Governance Framework

I need to create a comprehensive brand governance framework for [COMPANY_NAME], a [INDUSTRY] company with [NUMBER_OF_TEAMS] marketing teams across [GEOGRAPHIC_SCOPE]. ## Current State - Brand maturity level: [EARLY/ESTABLISHED/MATURE] - Number of sub-brands or product lines: [NUMBER] - Current pain points: [DESCRIBE_ISSUES] - Team structure: [CENTRALIZED/DECENTRALIZED/HYBRID] ## Governance Objectives Create a framework that addresses: 1. Brand consistency across all channels and markets 2. Decision-making authority and approval workflows 3. Asset management and version control 4. Compliance and risk management 5. Evolution and refresh processes ## Framework Components Needed ### 1. Brand Standards Documentation Define what must be included in our brand guidelines, including visual identity rules, tone of voice standards, messaging pillars, and usage restrictions. ### 2. Governance Structure Outline roles and responsibilities: who owns brand decisions, who approves campaigns, escalation paths, and cross-functional collaboration points. ### 3. Approval Workflows Create clear workflows for [CAMPAIGN_TYPES] including timeline, stakeholders, and decision criteria. ### 4. Asset Management System Recommend tools and processes for storing, versioning, and distributing brand assets to [NUMBER_OF_TEAMS] teams. ### 5. Compliance Monitoring Suggest metrics and audit processes to ensure brand adherence and identify violations early. ### 6. Training and Enablement Outline how to onboard new team members and keep existing teams updated on brand changes. ## Output Format Provide a structured framework with: - Executive summary (2-3 paragraphs) - Detailed governance model with visual hierarchy - Sample approval matrix for [KEY_DECISION_TYPES] - Implementation roadmap with 90-day, 6-month, and 12-month milestones - Risk mitigation strategies for common governance challenges - Success metrics to measure framework effectiveness