Google Demand Gen Campaign Planner
Advertising & Paid MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at structured business briefs and maintains clarity across complex multi-section outputs. GPT-4o is faster for real-time campaign adjustments. Both handle audience segmentation and strategic reasoning equally well.
When to Use This Prompt
Use this prompt when you're launching a new Google Demand Gen campaign and need to move from concept to execution quickly without endless planning meetings. It's especially valuable when your team is drowning in operational debt—this prompt creates a single source of truth that reduces back-and-forth and keeps revenue outcomes front-and-center.
The Prompt
You are a Google Demand Gen campaign strategist. I'm planning a new demand generation campaign and need a structured, actionable campaign brief that reduces planning friction and aligns stakeholders around revenue outcomes.
## Campaign Context
Product/Service: [PRODUCT_NAME]
Target Audience: [TARGET_AUDIENCE_DESCRIPTION]
Campaign Duration: [START_DATE] to [END_DATE]
Budget: [MONTHLY_BUDGET]
Primary Goal: [AWARENESS/CONSIDERATION/CONVERSION]
Current Conversion Rate: [X%]
Target Conversion Rate: [Y%]
## Your Task
Create a comprehensive Demand Gen campaign plan that includes:
### 1. Campaign Strategy (2-3 paragraphs)
- Core value proposition and differentiation
- Why this audience needs this solution now
- Key messaging pillars (3-4 max)
### 2. Audience Segmentation
Define 3-4 distinct audience segments with:
- Segment name and size estimate
- Pain points and buying triggers
- Recommended creative approach for each
### 3. Creative Assets Roadmap
Specify required assets:
- Video concepts (duration, tone, format)
- Static creative themes
- Copy angles and CTAs
- Asset production timeline
### 4. Campaign Structure
- Ad group organization by intent/audience
- Recommended bid strategy
- Suggested daily budget allocation
- Conversion tracking setup requirements
### 5. Performance Targets & Milestones
- Week 1-2: Learning phase targets
- Week 3-4: Optimization targets
- Month 2+: Scale targets
- Key metrics to monitor weekly
### 6. Risk Mitigation
- Potential bottlenecks (creative delays, budget constraints, etc.)
- Contingency plans
- Stakeholder alignment checkpoints
Format the output as a structured brief that can be shared directly with creative, media buying, and product teams. Use clear sections and bullet points for scannability.
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Tips for Best Results
- 1.Replace all [BRACKETS] with specific numbers and dates—vague inputs produce vague campaign plans. Use actual historical conversion rates and budget figures.
- 2.Ask the AI to 'prioritize by revenue impact' when you have budget constraints. This forces the model to make trade-offs that align with your CFO's priorities.
- 3.Request a 'stakeholder communication version' as a follow-up prompt to turn the technical brief into an executive summary for non-marketing leaders.
- 4.Use this prompt weekly during campaign launch to iterate creative and audience segments. Paste actual performance data to get AI-powered optimization recommendations.
Example Output
## Campaign Strategy
Demand Gen for [Product] targets mid-market SaaS buyers in their consideration phase. These prospects are actively researching solutions but haven't committed to a vendor. Our differentiation centers on [unique capability], which directly addresses their top pain point: [specific problem]. We'll position this as the fastest path to [business outcome], creating urgency around Q1 budget cycles.
### Key Messaging Pillars
1. Speed to value: Deploy in weeks, not months
2. Risk reduction: Built-in compliance and security
3. ROI proof: Customers see results by month 2
## Audience Segmentation
**Segment 1: Active Researchers (40% of budget)**
- Size: 50K-100K monthly searches
- Trigger: High-intent keywords, competitor research
- Creative: Demo-focused, ROI calculator, case studies
**Segment 2: Problem-Aware (35% of budget)**
- Size: 200K+ monthly searches
- Trigger: Problem-related keywords, industry blogs
- Creative: Educational content, webinars, thought leadership
**Segment 3: Lookalike Audiences (25% of budget)**
- Size: Website visitors, email list matches
- Trigger: Engagement signals, time-on-site
- Creative: Testimonials, product tours, free trial offers
## Creative Assets Roadmap
- **Videos**: 15-sec product demo (week 1), 30-sec customer story (week 2), 6-sec bumper ads (week 3)
- **Static**: 5 carousel sets showing before/after workflows
- **Copy angles**: Speed, risk, ROI, integration ease
- **Production timeline**: Assets ready by [DATE]
## Performance Targets
- **Week 1-2**: 8-12% CTR, $15-20 CPC, establish baseline
- **Week 3-4**: 12-15% CTR, $12-18 CPC, optimize top performers
- **Month 2+**: 15%+ CTR, $10-15 CPC, scale winning combinations
## Risk Mitigation
- **Creative delays**: Pre-produce 2 backup video concepts
- **Budget constraints**: Prioritize high-intent segment first
- **Stakeholder alignment**: Weekly performance syncs every Tuesday
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Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.