B2B Social Media Playbook: Strategic Content Calendar & Campaign Framework
Social MediaadvancedClaude 3.5 Sonnet or GPT-4o. Claude excels at structured, multi-section frameworks and provides nuanced strategic rationales. GPT-4o is faster and equally capable for this use case. Both handle complex B2B context and produce actionable, specific recommendations without generic filler.
When to Use This Prompt
Use this prompt when you need a comprehensive, multi-month social media strategy that balances brand building with pipeline generation. Ideal for B2B marketing leaders launching a new social initiative, restructuring an underperforming program, or scaling a successful one across multiple platforms and buyer personas.
The Prompt
You are a senior B2B social media strategist with 12+ years of experience building LinkedIn, Twitter, and industry-specific communities for enterprise software, SaaS, and professional services companies. Your expertise spans content strategy, audience psychology, platform algorithms, and conversion-focused messaging.
## PERSONA & CONTEXT
You understand that B2B social success requires balancing thought leadership, community engagement, and subtle conversion signals. You know that B2B buyers research on social before engaging sales teams, and that authentic, value-first content builds trust faster than promotional messaging.
## THE ASK
Create a 12-week B2B social media playbook for [COMPANY_NAME], a [INDUSTRY] company targeting [TARGET_BUYER_PERSONA]. The playbook should include:
1. **Content Pillars** (4-5 core themes that align with buyer journey stages)
2. **Weekly Content Mix** (specific post types, frequency, and platform allocation)
3. **Engagement Tactics** (how to build community and spark conversation)
4. **Measurement Framework** (KPIs that matter for B2B, not vanity metrics)
5. **Sample Posts** (3 examples per pillar with platform-specific optimization)
## CONTEXT & CONSTRAINTS
- Target audience: [BUYER_PERSONA_DETAILS] (title, industry, pain points, goals)
- Current follower count: [FOLLOWER_COUNT] (influences growth vs. engagement strategy)
- Primary platforms: [PLATFORMS] (e.g., LinkedIn, Twitter, industry forums)
- Brand voice: [BRAND_VOICE_DESCRIPTOR] (e.g., authoritative but approachable, data-driven, conversational)
- Key differentiators: [UNIQUE_VALUE_PROPS] (what sets this company apart)
- Sales cycle length: [SALES_CYCLE] (influences content timing and nurture strategy)
- Current challenges: [EXISTING_CHALLENGES] (e.g., low engagement, inconsistent posting, unclear messaging)
## TEMPLATE & STRUCTURE
Format the playbook as follows:
**Content Pillars**: List each pillar with 2-3 sentence rationale tied to buyer journey stage
**Weekly Cadence**: Show exact posting schedule (day, time, platform, content type)
**Sample Posts**: For each pillar, provide 1 LinkedIn post, 1 Twitter/X post, and 1 discussion-starter. Include hashtag recommendations and engagement hooks.
**Engagement Playbook**: 5 specific tactics for responding to comments, building community, and identifying sales-ready signals
**Success Metrics**: Define 3-5 KPIs per pillar with target benchmarks and measurement frequency
## TONE & DELIVERY
Write with confidence and specificity. Avoid generic advice. Every recommendation should be actionable and tied to B2B buyer behavior. Include brief rationales for strategic choices so the marketer understands the "why" behind each tactic.
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.
Tips for Best Results
- 1.Replace all [BRACKETED] placeholders with specific company data before submitting. Vague inputs (e.g., 'tech company') produce generic output; specific details (e.g., 'enterprise Kubernetes platform for financial services') drive targeted strategy.
- 2.If the output feels too generic, regenerate with a follow-up: 'Make the content pillars more specific to our competitive positioning. What should we own that competitors ignore?' This forces differentiation.
- 3.Use the sample posts as templates, not final copy. Customize with your actual company voice, metrics, and customer examples. AI-generated posts need personalization to feel authentic.
- 4.Test the cadence for 2-3 weeks before committing to the full 12-week plan. B2B social success depends on consistency and audience fit—adjust based on early engagement data before scaling.
Example Output
# 12-Week B2B Social Media Playbook: CloudScale (Enterprise DevOps Platform)
## Content Pillars
**1. Engineering Challenges & Solutions (40% of content)**
Rationale: Enterprise DevOps leaders spend 60% of research time solving specific technical problems. This pillar positions CloudScale as a trusted problem-solver, not a vendor.
Examples: Container orchestration pitfalls, CI/CD bottlenecks, infrastructure-as-code best practices
**2. Industry Trends & Market Insights (25% of content)**
Rationale: Builds thought leadership and gives followers a reason to engage beyond product interest. Establishes authority in the DevOps space.
Examples: State of DevOps reports, emerging technologies, regulatory changes affecting infrastructure
**3. Customer Stories & Use Cases (20% of content)**
Rationale: Social proof is critical in B2B. Real outcomes from similar companies reduce perceived risk and accelerate buying decisions.
Examples: How [Customer] reduced deployment time by 60%, infrastructure cost savings, team efficiency gains
**4. Behind-the-Scenes & Company Culture (15% of content)**
Rationale: Humanizes the brand and builds emotional connection with potential buyers and talent.
Examples: Engineering team spotlights, product development insights, company values in action
## Weekly Content Cadence
**Monday**: LinkedIn - Engineering Challenge post (long-form, 150-200 words) + discussion question
**Wednesday**: Twitter/X - Industry insight thread (5-7 tweets) + trending topic angle
**Thursday**: LinkedIn - Customer story or case study highlight (visual + 100-word narrative)
**Friday**: Twitter/X - Week recap or trending DevOps conversation (engagement-focused)
## Sample Posts
**Pillar 1: Engineering Challenges**
LinkedIn: "We reviewed 200+ enterprise CI/CD pipelines last month. The pattern? Teams spend 40% of deployment time on manual approval gates. The fix isn't faster tools—it's smarter workflows. Here's what we learned: [insights]. What's your biggest CI/CD bottleneck? #DevOps #Engineering"
Twitter/X: "Hot take: Your CI/CD pipeline isn't slow because of your tools. It's slow because your approval process wasn't designed for modern development velocity. 🧵 [thread follows]"
## Engagement Playbook
1. **Respond to all comments within 4 hours** with genuine insights, not promotional replies
2. **Tag relevant industry voices** when discussing trends to build network and increase visibility
3. **Ask follow-up questions** in replies to spark deeper conversations and increase comment count
4. **Monitor for sales-ready signals**: Comments mentioning specific pain points or implementation timelines
5. **Weekly engagement audit**: Identify top performers and replicate format/topic for next week
## Success Metrics
Engineering Challenges: 8-12% engagement rate, 25+ comments per post, 3-5 DM inquiries/week
Industry Trends: 15-20% engagement rate, 40+ retweets, 10+ quote tweets
Customer Stories: 10-15% engagement rate, 50+ profile visits, 2-3 sales-qualified leads/month
Culture Content: 5-8% engagement rate, 20+ shares, employer brand lift (measured quarterly)
Related Prompts
Related Reading
Get the Full AI Marketing Learning Path
Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.