Community Management Playbook Generator
Social MediaintermediateClaude 3.5 Sonnet or GPT-4o. Claude excels at creating structured, detailed frameworks with nuanced response templates. GPT-4o works well for generating diverse examples and adapting tone across different scenarios. Both handle multi-section outputs effectively.
When to Use This Prompt
Use this prompt when you're building or scaling a community management program and need a structured framework that your team can follow consistently. Ideal for brands launching on new platforms, onboarding new community managers, or standardizing responses across multiple channels.
The Prompt
Create a comprehensive community management playbook for [BRAND/COMPANY NAME] across [PLATFORMS: e.g., Instagram, TikTok, Discord, LinkedIn].
## Brand Context
- Industry: [INDUSTRY]
- Target audience: [AUDIENCE DESCRIPTION]
- Brand voice: [TONE/PERSONALITY]
- Current community size: [SIZE]
- Primary business goal: [GOAL]
## Playbook Structure
Develop a detailed playbook that includes:
### 1. Community Guidelines
Create 5-7 clear, brand-aligned community guidelines that encourage positive engagement while setting boundaries. Make them specific to [PLATFORMS] and your audience.
### 2. Response Framework
Provide templates and response strategies for:
- Positive comments and user-generated content
- Neutral/informational questions
- Complaints and negative feedback
- Off-topic or spam comments
- Crisis or sensitive situations
Include 2-3 example responses for each category that reflect [BRAND VOICE].
### 3. Engagement Tactics
List 8-10 specific, actionable tactics for:
- Encouraging conversation starters
- Recognizing loyal community members
- Responding to trending topics
- Building micro-communities or subgroups
- Creating exclusive member experiences
### 4. Escalation Protocol
Outline clear steps for:
- When to involve management
- When to take conversations offline
- Crisis response procedures
- Legal/compliance considerations
### 5. Metrics & Monitoring
Define:
- 5-7 key metrics to track community health
- Tools and frequency for monitoring
- Red flags that indicate problems
- Monthly reporting structure
### 6. Content Calendar Integration
Explain how community management connects to:
- Scheduled content posts
- Product launches
- Seasonal campaigns
- Real-time marketing opportunities
## Output Format
Organize the playbook with clear headers, bullet points, and ready-to-use templates. Make it immediately actionable for a team of [TEAM SIZE] community managers.
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Tips for Best Results
- 1.Customize the brand voice section with specific examples of how your brand speaks—include actual phrases or tone descriptors so AI matches your existing voice precisely.
- 2.Specify your team size and experience level; AI will adjust complexity and detail accordingly. A solo manager needs different guidance than a 5-person team.
- 3.Include 2-3 recent community interactions (anonymized) as examples so AI can learn your specific challenges and tailor solutions to real scenarios.
- 4.Request platform-specific variations in a follow-up prompt—community management on Discord differs significantly from LinkedIn, so ask for separate playbooks per platform.
Example Output
# Community Management Playbook: TechFlow
## Community Guidelines
1. Be respectful and constructive—we celebrate diverse perspectives
2. No spam, self-promotion, or external links without permission
3. Keep discussions relevant to TechFlow products and industry
4. No harassment, hate speech, or discriminatory content
5. Share knowledge generously; help fellow community members
6. Report violations privately rather than calling out publicly
7. Have fun and enjoy the community!
## Response Framework
**Positive Comments:**
"Thanks so much for the kind words! We love seeing [SPECIFIC DETAIL]. Your support means everything to us. 🙌"
**Questions About Features:**
"Great question! [DIRECT ANSWER]. If you need more help, our support team is available at [LINK]. Happy to help!"
**Complaints/Issues:**
"We're sorry you experienced this. We take feedback seriously. Can you DM us the details so our team can investigate? We'll make this right."
**Off-Topic/Spam:**
"Thanks for your interest, but this doesn't fit our community guidelines. Check out [RELEVANT CHANNEL] for that topic."
## Engagement Tactics
- Weekly "Ask Me Anything" sessions with product team
- Feature spotlights of community member wins
- Monthly challenges with recognition badges
- Exclusive beta access for active members
- Community-generated content reposts
- Rapid response to trending industry topics
- Monthly community member interviews
- Dedicated channel for feature requests and voting
## Escalation Protocol
- Level 1: Community manager handles standard responses
- Level 2: Escalate to social media manager for sensitive issues
- Level 3: Involve PR/Legal for potential crises
- Level 4: Executive communication for major incidents
## Key Metrics
- Response time (target: under 4 hours)
- Sentiment score (target: 80%+ positive)
- Community growth rate (monthly %)
- Engagement rate (comments/reactions per post)
- Member retention rate
- Issue resolution time
- User-generated content volume
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.