Peec AI

Peec AI measures brand visibility inside AI search. It tracks the share of chats where your brand is mentioned, your position within AI-generated results, and how the models actually characterise you — favourably, unfavourably, or not at all.

This is the measurement half of the shift that is reshaping discovery. Salesforce put agentic search as the first step in a purchase journey up 200% year over year, which means an increasing share of buying decisions are shaped inside an answer you cannot see and did not write. Traditional rank tracking does not observe that surface at all. Without a tool like this, the honest answer to "what do the assistants tell buyers about us" is that nobody in the building knows.

Two caveats keep it honest. AI answers are non-deterministic and personalised, so treat the numbers as directional trends rather than precise ranks — the discipline is watching movement over months, not obsessing over a weekly figure. And measurement is not improvement: knowing you are absent from the answer is the start of a content and citation problem, not the solution to it. Priced in euros, which is worth noting for budget approvals.