Publer vs Sprout Social

Publer and Sprout Social both serve the social-media space, but they target different segments of the market and solve fundamentally different problems. Publer positions as a startup-tier solution, while Sprout Social aims at the enterprise segment.

Publer: Schedule posts across platforms with AI content generation — Publer handles multi-channel publishing and collaboration without expensive enterprise tools.

Sprout Social: Manage enterprise social with AI-powered scheduling and analytics — Sprout Social handles publishing, listening, and reporting without cobbling together point solutions.

In our 9-dimension evaluation, Publer scores 72/100 and Sprout Social scores 76/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.

Publer's key advantage: Schedule posts across platforms with AI content generation — Publer handles multi-channel publishing

Sprout Social's key advantage: Manage enterprise social with AI-powered scheduling and analytics — Sprout Social handles publishing

Our take on Publer: Underrated. Strong feature set at a competitive price. The AI image generation within the scheduler saves tool-switching.

Our take on Sprout Social: The enterprise standard. Expensive but comprehensive. The AI features are incremental improvements on an already strong platform.

Choose Publer if your team focuses on startup teams, social media workflows. Choose Sprout Social if you prioritize enterprise teams, social media workflows.

Watch out: Publer — Newer entry — full review in progress. Sprout Social — Newer entry — full review in progress.