Iterable vs Klaviyo
Last updated: February 2026 · By AI-Ready CMO Editorial Team
outreach-crm
Strategic Summary
Iterable and Klaviyo both serve the outreach-crm space, but they target different segments of the market and solve fundamentally different problems.
Iterable: Optimize cross-channel messaging at enterprise scale — Iterable handles email, push, SMS, and in-app campaigns without building separate workflows per channel.
Klaviyo: Send targeted email campaigns powered by customer behavior data — Klaviyo automates segmentation and personalization without external tools or manual list management.
In our 9-dimension evaluation, Iterable scores 78/100 and Klaviyo scores 78/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.
Iterable's key advantage: Optimize cross-channel messaging at enterprise scale — Iterable handles email, push, SMS, and in-app
Klaviyo's key advantage: Send targeted email campaigns powered by customer behavior data — Klaviyo automates segmentation and
Our take on Iterable: Enterprise email orchestration. Only justified at significant scale with a mature marketing operations team.
Our take on Klaviyo: The ecommerce email standard. The AI features are well-integrated and the Shopify connection is seamless.
Choose Iterable if your team focuses on enterprise teams, outreach & crm workflows. Choose Klaviyo if you prioritize enterprise teams, outreach & crm workflows.
Watch out: Iterable — Newer entry — full review in progress. Klaviyo — Newer entry — full review in progress.
Our Recommendation: Klaviyo
Klaviyo wins this comparison with a score of 78/100 vs 78/100. Key differentiator: Send targeted email campaigns powered by customer behavior data — Klaviyo automates segmentation and The ecommerce email standard. The AI features are well-integrated and the Shopify connection is seamless.
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Choose Iterable when...
Choose Iterable if your team needs enterprise-level outreach & crm capabilities. Enterprise email orchestration. Only justified at significant scale with a mature marketing operations team.
Choose Klaviyo when...
Choose Klaviyo if your team needs enterprise-level outreach & crm capabilities. The ecommerce email standard. The AI features are well-integrated and the Shopify connection is seamless.
Score Breakdown
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