Apollo
Prospect, enrich, and engage leads from one platform — Apollo combines contact data and outreach automation without paying for separate tools.
AI Outreach & CRM · Growth ($20-100/month)
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Overview
Apollo is an AI-powered outreach & crm platform that prospect, enrich, and engage leads from one platform — Apollo combines contact data and outreach automation without paying for separate tools. 275M+ contacts, email sequencing, dialer, and AI-powered writing. CRM integrations. Free tier (600 credits/yr); Basic from $49/user/mo.
Key differentiator: Prospect, enrich, and engage leads from one platform — Apollo combines contact data and outreach aut
Best suited for growth teams. Also strong for outreach & crm workflows. The best value in B2B prospecting. The free tier alone is useful. Strong for growth-stage companies building outbound.
Pricing: Growth ($20-100/month).
Worth noting: Newer entry — full review in progress
Key Strengths
- +Prospect, enrich, and engage leads from one platform — Apollo combines contact data and outreach aut
- +Contact enrichment automatically fills in missing firmographic and demographic data, saving hours of manual research per prospect and improving targeting precision.
- +Multi-channel sequence builder orchestrates outreach across email, LinkedIn, and phone from a single workflow, increasing touch points without increasing manual effort.
- +Pipeline analytics provide clear visibility into conversion rates at each stage, identifying exactly where deals stall and which outreach approaches move prospects forward.
- +Personalization at scale uses AI to customize messaging based on prospect data, industry context, and behavioral signals — beyond simple merge fields.
Limitations
- -Newer entry — full review in progress
Best For
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