Gong vs Iterable
Last updated: February 2026 · By AI-Ready CMO Editorial Team
outreach-crm
Strategic Summary
Gong and Iterable both serve the outreach-crm space, but they target different segments of the market and solve fundamentally different problems.
Gong: Turn sales conversations into pipeline intelligence — Gong analyzes calls and emails to surface deal risks without relying on rep self-reporting.
Iterable: Optimize cross-channel messaging at enterprise scale — Iterable handles email, push, SMS, and in-app campaigns without building separate workflows per channel.
In our 9-dimension evaluation, Gong scores 78/100 and Iterable scores 78/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.
Gong's key advantage: Turn sales conversations into pipeline intelligence — Gong analyzes calls and emails to surface deal
Iterable's key advantage: Optimize cross-channel messaging at enterprise scale — Iterable handles email, push, SMS, and in-app
Our take on Gong: The revenue intelligence leader. The insights from actual customer conversations are more valuable than any CRM field.
Our take on Iterable: Enterprise email orchestration. Only justified at significant scale with a mature marketing operations team.
Choose Gong if your team focuses on enterprise teams, outreach & crm workflows. Choose Iterable if you prioritize enterprise teams, outreach & crm workflows.
Watch out: Gong — Newer entry — full review in progress. Iterable — Newer entry — full review in progress.
Our Recommendation: Iterable
Iterable wins this comparison with a score of 78/100 vs 78/100. Key differentiator: Optimize cross-channel messaging at enterprise scale — Iterable handles email, push, SMS, and in-app Enterprise email orchestration. Only justified at significant scale with a mature marketing operations team.
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Choose Gong when...
Choose Gong if your team needs enterprise-level outreach & crm capabilities. The revenue intelligence leader. The insights from actual customer conversations are more valuable than any CRM field.
Choose Iterable when...
Choose Iterable if your team needs enterprise-level outreach & crm capabilities. Enterprise email orchestration. Only justified at significant scale with a mature marketing operations team.
Score Breakdown
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