AI-Ready CMO

Fillout vs Marketo

Last updated: February 2026 · By AI-Ready CMO Editorial Team

operations

Strategic Summary

Fillout and Marketo are both Operations & Automation tools that serve marketing teams with different strengths and trade-offs. Fillout scores 7.2/10 overall while Marketo scores 7.6/10. Marketo edges ahead in this comparison, but the right choice depends on your teams specific workflow requirements, budget constraints, and integration needs. Both platforms offer solid capabilities in the operations & automation space.

Our Recommendation: Marketo

Marketo scores 7.6/10 compared to Fillout at 7.2/10, giving it the edge in this head-to-head comparison.

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Choose Fillout when...

Choose Fillout when you need its specific strengths in operations & automation and your team values its unique approach to workflow automation and integration.

Choose Marketo when...

Choose Marketo when you prioritize its particular advantages in operations & automation and need a solution that aligns with your existing marketing stack.

Score Breakdown

Strategic Fit
8.2
8.5
Reliability
7.4
8
Compliance
7.1
8
Integration
7.8
8.5
Ethical AI
6.8
7
Scalability
7.9
8.5
Support
6.9
7.5
ROI
7.8
7.5
User Experience
8.1
7
Fillout logoFillout
MarketoMarketo logo

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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.

Trusted by 10,000+ Directors and CMOs.