Fathom vs Hover

Overview

Fathom and Hover both capture and analyze meeting conversations, but they serve fundamentally different organizational needs. Fathom positions itself as a sales intelligence and CRM integration engine, automatically transcribing calls and feeding insights directly into your sales stack. Hover takes a broader approach to meeting productivity, focusing on real-time collaboration, note-taking, and action item tracking across any meeting type—not just sales calls. The choice between them hinges on whether your organization prioritizes sales velocity and CRM hygiene or meeting-wide productivity and cross-functional collaboration.

Fathom is purpose-built for revenue teams. It excels at capturing sales calls, auto-generating CRM summaries, and surfacing competitive intelligence or objection patterns that help reps close deals faster. The tool integrates deeply with Salesforce, HubSpot, and other CRMs, meaning your sales data flows automatically without manual entry. For CMOs leading demand generation or sales enablement initiatives, Fathom reduces friction in the sales process and creates a searchable repository of customer conversations that informs messaging and positioning. It's the choice for organizations where sales productivity and deal velocity are the primary metrics.

Hover appeals to marketing and operations leaders who need meeting intelligence across the entire organization. It captures meetings, generates transcripts, and creates structured notes with action items—but it's not CRM-centric. Instead, Hover emphasizes real-time collaboration during calls, allowing team members to add notes, flag decisions, and assign tasks within the meeting itself. For CMOs managing cross-functional campaigns, product launches, or stakeholder alignment meetings, Hover ensures nothing falls through the cracks and creates accountability across teams. It's the better fit for organizations that run many meeting types and need a single source of truth for decisions and follow-ups.