Asana vs Loom
Last updated: February 2026 · By AI-Ready CMO Editorial Team
productivity
Strategic Summary
Asana and Loom both serve the productivity space, but they target different segments of the market and solve fundamentally different problems. Asana positions as a enterprise-tier solution, while Loom aims at the growth segment.
Asana: Coordinate marketing projects with AI-powered task management — Asana surfaces bottlenecks and automates handoffs without endless status meetings.
Loom: Record video messages with AI summaries and chapters — Loom turns async communication into searchable knowledge without scheduling another meeting.
In our 9-dimension evaluation, Asana scores 76/100 and Loom scores 7.4/100. Asana pulls ahead with stronger scores across strategic fit, reliability, and ROI dimensions.
Asana's key advantage: Coordinate marketing projects with AI-powered task management — Asana surfaces bottlenecks and autom
Loom's key advantage: Record screen and camera, AI generates titles, summaries, chapters, and action items.
Our take on Asana: If Asana is your PM tool, the AI features add genuine value. Don't switch PM tools just for AI features.
Our take on Loom: The async video communication standard. AI features turn quick recordings into structured, searchable content.
Choose Asana if your team focuses on enterprise teams, productivity workflows. Choose Loom if you prioritize growth-stage marketing teams looking for productivity capabilities, the async video communication standard.
Watch out: Asana — Newer entry — full review in progress. Loom — AI features turn quick recordings into structured, searchable content..
Our Recommendation: Asana
Asana scores higher at 76/100 vs 74/100. If Asana is your PM tool, the AI features add genuine value.
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Choose Asana when...
Choose Asana if your team needs enterprise-level productivity capabilities. If Asana is your PM tool, the AI features add genuine value. Don't switch PM tools just for AI features.
Choose Loom when...
Choose Loom if your team needs growth-level productivity capabilities. The async video communication standard. AI features turn quick recordings into structured, searchable content.
Score Breakdown
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