Amplitude vs ON24
Last updated: February 2026 · By AI-Ready CMO Editorial Team
data-analytics
Strategic Summary
Amplitude and ON24 both serve the data-analytics space, but they target different segments of the market and solve fundamentally different problems.
Amplitude: Surface behavioral patterns in user data automatically — Amplitude's AI finds actionable insights without requiring a data science team.
ON24: Run webinars with built-in audience intelligence — ON24 captures engagement data and content performance without bolting on separate analytics tools.
In our 9-dimension evaluation, Amplitude scores 78/100 and ON24 scores 78/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.
Amplitude's key advantage: Surface behavioral patterns in user data automatically — Amplitude's AI finds actionable insights wi
ON24's key advantage: Run webinars with built-in audience intelligence — ON24 captures engagement data and content perform
Our take on Amplitude: The product analytics leader. AI features translate raw behavioral data into actionable insights without SQL.
Our take on ON24: The enterprise webinar standard. The AI audience intelligence provides genuine value for B2B event programs.
Choose Amplitude if your team focuses on enterprise teams, data & analytics workflows. Choose ON24 if you prioritize enterprise teams, data & analytics workflows.
Watch out: Amplitude — Newer entry — full review in progress. ON24 — Newer entry — full review in progress.
Our Recommendation: Amplitude
Amplitude wins this comparison with a score of 78/100 vs 78/100. Key differentiator: Surface behavioral patterns in user data automatically — Amplitude's AI finds actionable insights wi The product analytics leader. AI features translate raw behavioral data into actionable insights without SQL.
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Choose Amplitude when...
Choose Amplitude if your team needs enterprise-level data & analytics capabilities. The product analytics leader. AI features translate raw behavioral data into actionable insights without SQL.
Choose ON24 when...
Choose ON24 if your team needs enterprise-level data & analytics capabilities. The enterprise webinar standard. The AI audience intelligence provides genuine value for B2B event programs.
Score Breakdown
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