Mixpanel vs ON24
Last updated: February 2026 · By AI-Ready CMO Editorial Team
data-analytics
Strategic Summary
Mixpanel and ON24 both serve the data-analytics space, but they target different segments of the market and solve fundamentally different problems. Mixpanel positions as a growth-tier solution, while ON24 aims at the enterprise segment.
Mixpanel: Track user behavior and get AI-powered insights — Mixpanel translates product and marketing data into action items without data engineering overhead.
ON24: Run webinars with built-in audience intelligence — ON24 captures engagement data and content performance without bolting on separate analytics tools.
In our 9-dimension evaluation, Mixpanel scores 76/100 and ON24 scores 78/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.
Mixpanel's key advantage: Track user behavior and get AI-powered insights — Mixpanel translates product and marketing data int
ON24's key advantage: Run webinars with built-in audience intelligence — ON24 captures engagement data and content perform
Our take on Mixpanel: Strong product analytics alternative to Amplitude. The free tier is genuinely generous for startups.
Our take on ON24: The enterprise webinar standard. The AI audience intelligence provides genuine value for B2B event programs.
Choose Mixpanel if your team focuses on growth teams, data & analytics workflows. Choose ON24 if you prioritize enterprise teams, data & analytics workflows.
Watch out: Mixpanel — Newer entry — full review in progress. ON24 — Newer entry — full review in progress.
Our Recommendation: ON24
ON24 wins this comparison with a score of 78/100 vs 76/100. Key differentiator: Run webinars with built-in audience intelligence — ON24 captures engagement data and content perform The enterprise webinar standard. The AI audience intelligence provides genuine value for B2B event programs.
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Choose Mixpanel when...
Choose Mixpanel if your team needs growth-level data & analytics capabilities. Strong product analytics alternative to Amplitude. The free tier is genuinely generous for startups.
Choose ON24 when...
Choose ON24 if your team needs enterprise-level data & analytics capabilities. The enterprise webinar standard. The AI audience intelligence provides genuine value for B2B event programs.
Score Breakdown
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