Brandwatch vs ON24
Last updated: February 2026 · By AI-Ready CMO Editorial Team
data-analytics
Strategic Summary
Brandwatch and ON24 both serve the data-analytics space, but they target different segments of the market and solve fundamentally different problems.
Brandwatch: Monitor brand perception and consumer sentiment at global scale — Brandwatch tracks conversations across channels without manual social listening.
ON24: Run webinars with built-in audience intelligence — ON24 captures engagement data and content performance without bolting on separate analytics tools.
In our 9-dimension evaluation, Brandwatch scores 78/100 and ON24 scores 78/100. The scores are close, reflecting that both tools deliver genuine value — the right choice depends on your specific use case and team context.
Brandwatch's key advantage: Monitor brand perception and consumer sentiment at global scale — Brandwatch tracks conversations ac
ON24's key advantage: Run webinars with built-in audience intelligence — ON24 captures engagement data and content perform
Our take on Brandwatch: The intelligence layer for global brands. If you need to understand brand perception across markets, Brandwatch is the standard.
Our take on ON24: The enterprise webinar standard. The AI audience intelligence provides genuine value for B2B event programs.
Choose Brandwatch if your team focuses on enterprise teams, data & analytics workflows. Choose ON24 if you prioritize enterprise teams, data & analytics workflows.
Watch out: Brandwatch — Newer entry — full review in progress. ON24 — Newer entry — full review in progress.
Our Recommendation: Brandwatch
Brandwatch wins this comparison with a score of 78/100 vs 78/100. Key differentiator: Monitor brand perception and consumer sentiment at global scale — Brandwatch tracks conversations ac The intelligence layer for global brands. If you need to understand brand perception across markets, Brandwatch is the standard.
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Choose Brandwatch when...
Choose Brandwatch if your team needs enterprise-level data & analytics capabilities. The intelligence layer for global brands. If you need to understand brand perception across markets, Brandwatch is the standard.
Choose ON24 when...
Choose ON24 if your team needs enterprise-level data & analytics capabilities. The enterprise webinar standard. The AI audience intelligence provides genuine value for B2B event programs.
Score Breakdown
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