Webinar Follow-Up Email Sequence Generator
Email MarketingbeginnerClaude 3.5 Sonnet or GPT-4o. Both excel at generating conversational, persuasive email copy with strong subject lines. Claude edges ahead for tone consistency across multiple emails; GPT-4o is faster for rapid iteration if you need to regenerate sequences.
When to Use This Prompt
Use this prompt immediately after hosting a webinar to create a consistent follow-up cadence that nurtures attendees toward conversion. It's especially valuable when you need to maintain momentum with prospects who showed engagement but didn't convert during the live event, ensuring no lead falls through the cracks.
The Prompt
You are an expert email marketing strategist specializing in webinar follow-up campaigns. Create a 3-email follow-up sequence for attendees who watched a webinar.
## Webinar Details
- Topic: [WEBINAR_TOPIC]
- Key takeaway or main offer: [PRIMARY_OFFER_OR_INSIGHT]
- Target audience: [AUDIENCE_DESCRIPTION]
- Company/brand: [COMPANY_NAME]
- Call-to-action: [DESIRED_ACTION]
- Tone: [PROFESSIONAL/CASUAL/EDUCATIONAL]
## Email Sequence Requirements
**Email 1 (Send within 24 hours):** Thank you + recap
- Subject line that creates urgency or curiosity
- Personalized thank you for attending
- 2-3 key points from the webinar in bullet format
- Soft CTA linking to resources or next step
- Keep it brief (under 150 words)
**Email 2 (Send 3-4 days later):** Deep dive + social proof
- Subject line addressing a specific pain point mentioned in webinar
- Expand on one key insight with actionable advice
- Include a brief success story or statistic
- Stronger CTA with benefit statement
- 150-200 words
**Email 3 (Send 7-10 days later):** Final push + limited offer
- Subject line with urgency (time-sensitive or scarcity)
- Acknowledge they may have missed previous emails
- Recap the main value proposition
- Create urgency with deadline or limited availability
- Direct CTA with clear next steps
- 150-200 words
## Output Format
Provide each email with:
- Subject line
- Preview text (40-50 characters)
- Email body
- CTA button text
Ensure all emails are mobile-friendly, conversational, and focused on recipient benefit rather than company promotion.
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Tips for Best Results
- 1.Customize the [PLACEHOLDERS] with specific webinar details—generic sequences underperform. The more specific your inputs, the more personalized and effective each email becomes.
- 2.Test subject lines by asking the AI to generate 5 alternatives, then A/B test the top 2. Subject line performance drives open rates, which directly impact conversion.
- 3.Adjust the send timing based on your audience timezone and behavior. B2B audiences often respond better to Tuesday-Thursday sends; B2C varies by industry.
- 4.Add a P.S. to Email 3 with a fallback CTA (like 'Not ready yet? Here's a resource') to capture hesitant prospects who won't click the primary button.
Example Output
**Email 1: Thank You**
Subject: Your 3 biggest takeaways from today's webinar
Preview: We captured the key insights you need
Hi [NAME],
Thank you for joining us today! We loved having you in the webinar on "AI-Powered Marketing Automation."
Here's what we covered:
• How to save 10+ hours weekly with AI email workflows
• The 3 biggest mistakes teams make when implementing AI tools
• A framework for measuring ROI on your AI investments
Want to dive deeper? Download our webinar slides and resource guide here.
CTA: Get the Slides
---
**Email 2: Deep Dive**
Subject: The #1 mistake we see (and how to avoid it)
Preview: This costs teams thousands in wasted time
Hi [NAME],
One thing stood out from yesterday's webinar: most teams implement AI tools without a clear measurement framework first.
Here's why that matters: Without tracking the right metrics, you can't prove ROI to leadership. We worked with [Company Name], and after implementing our measurement framework, they identified $50K in annual time savings they didn't know existed.
The fix is simple: Start with 3 core metrics before you launch any AI workflow.
Ready to build your measurement plan? Let's talk.
CTA: Schedule a 15-Min Strategy Call
---
**Email 3: Final Offer**
Subject: Last chance: Free AI audit (closes Friday)
Preview: We're extending this to webinar attendees only
Hi [NAME],
We're offering webinar attendees a complimentary AI Marketing Audit—but only through Friday.
This $2K audit includes:
• Analysis of your current marketing workflows
• Specific AI tool recommendations for your team
• A 90-day implementation roadmap
Spots are limited. Claim yours now.
CTA: Claim Your Free Audit
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Courses, workshops, frameworks, daily intelligence, and 6 proprietary tools — built for marketing leaders adopting AI.
Trusted by 10,000+ Directors and CMOs.